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Company Description Adhyay Infotech is focused on one industry: Dairy. We build Mobile Dairy — a technology platform designed to digitize milk collection and dairy operations.
The dairy industry has thousands of collection centers and businesses where important processes still depend on registers, spreadsheets, manual calculations, and disconnected systems. We’re working to change that.
With Mobile Dairy, we help dairy businesses manage:
• Milk collection & procurement
• Farmer and member management
• Milk analyzer & weighing-scale integration
• Rate calculation, Payments & settlements
• Collection-center operations
• Reports & analytics
• Cloud-based dairy management
We’re also building hardware integrations such as MDBox to connect milk collection equipment with software and make data capture more accurate and seamless.
Website: https://mobiledairy.co.in
Role Description: Social Media & Digital Marketing Expert who can manage our social media presence, create engaging content, design graphics, and produce videos that showcase our products, customers, and brand story.
Key Responsibilities
Social Media Management
- Manage company social media accounts across LinkedIn, Instagram, Facebook, YouTube, and X (Twitter).
- Plan and schedule content calendars.
- Publish posts, reels, stories, and videos regularly.
- Monitor engagement, comments, messages, and community interactions.
Content Creation
- Create engaging content related to dairy technology, Mobile Dairy products, customer success stories, and industry updates.
- Write captions, post descriptions, and social media copy.
- Generate content ideas and campaign concepts.
Video Production & Editing
- Record product demos, customer testimonials, and company-related videos.
- Create and edit short-form videos, reels, and YouTube content.
- Add transitions, subtitles, graphics, and branding elements.
Graphic Design
- Design social media posts, banners, advertisements, and promotional creatives.
- Create festival greetings, marketing banners, and product feature announcements.
- Ensure all creatives follow company branding guidelines.
Digital Marketing
- Assist in social media campaigns and lead generation activities.
- Support LinkedIn marketing and company branding initiatives.
- Track basic performance metrics and prepare reports.
Required Skills
- Good understanding of social media platforms.
- Basic graphic design skills (Canva, Photoshop, Figma, or similar tools).
- Video editing skills (CapCut, Premiere Pro, Filmora, or similar tools).
- Good communication and content writing skills.
- Creative mindset with attention to detail.
- Ability to work independently and meet deadlines.
Preferred Skills
- Experience managing LinkedIn, Instagram, Facebook, or YouTube pages.
- Knowledge of reels, short-form videos, and social media trends.
- Understanding of digital marketing and branding concepts.
- Basic photography or videography skills.
What You'll Learn
- Real-world social media marketing.
- Personal branding and company branding.
- Content strategy and campaign planning.
- Video production and editing.
- B2B SaaS and technology marketing.
- Working directly with founders and product teams.
Salary
Competitive salary based on skills and experience.
Click on Apply to know more.