Bundl Technologies Private Limited
Website:
swiggy.com
Job details:
Work Mandate : Mandate 1 : Employees will come to the office thrice a week at their base location and work remotely for the remaining days.
What You'll Own
Top-line growth
- Own MTU, OPD, and GOV as your primary north-star metrics. Set quarterly targets, build the forecast model, and be accountable to the board on growth trajectory.
- Design and execute city-level and cohort-level growth strategies — knowing when to go deep in existing markets versus when to seed new ones.
- Build and manage the promotions and incentives calendar, balancing acquisition investment against payback periods and contribution margin.
CAC reduction & performance marketing
- Partner with the digital marketing team to continuously drive down CAC — identifying the highest-signal channels, improving landing-to-install conversion, and building referral loops that turn existing users into acquisition engines.
- Work with the product team to remove friction from the new-user funnel — onboarding flows, first-order nudges, and address-to-order completion rates.
- Build attribution rigour — define CAC accurately across paid, organic, and viral channels, and use it to make sharper channel investment decisions.
Habit formation & retention
- Drive daily app engagement and order frequency through compelling consumer experiences — not just discounts. Think meal occasion ownership, use-case expansion (late-night, weekday lunch, payday specials), and engagement mechanics that feel native to our GenZ audience.
- Develop and own the platform's consumer value proposition beyond price — exploring entertainment, engagement, and community features that increase daily opens and reduce churn.
Cross-functional leadership
- Function as the connective tissue between product, marketing, and ops — translating consumer insights into roadmap inputs and ensuring growth initiatives are delivered end-to-end.
- Lead a small, sharp growth team over time — who are hands-on and high-output.
Desired Skills
- Entrepreneurial & Action-Oriented – You thrive in ambiguity, love building from scratch, and move fast
- Strategic & Execution-Focused – You can craft a vision and execute with precision
- Strong Relationship Builder – You can attract, onboard, and retain top-tier service providers
- Data-Driven & Process-Oriented – You understand how to scale operations efficiently and effectively
- Customer-Obsessed – You deeply care about both user and seller experiences and prioritize their needs.
"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law"
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