Populux HR
Website:
populuxhr.com
Job details:
Company Description
Populux HR is a professionally managed executive search firm based in Kochi, Kerala, India,
We are hiring for a leading FMCG (food) brand in South India.
Role Description
The General Manager – Exports role for a leading FMCG (food) brand involves overseeing export operations, strategies, and performance for international markets.
Key Roles
- Lead business development for international sales, identifying and expanding opportunities across GCC, USA and European markets.
- Drive achievement of country wise sales targets, ensuring consistent monthly, quarterly and annual growth.
- Develop and execute international market expansion strategies, including market mapping, competitor analysis and identification of new business opportunities.
- Build and manage strong relationships with international distributors, importers and key customers to maximize market penetration and revenue.
- Own country-wise and overall profitability, including pricing strategies and commercial negotiations to achieve healthy margins.
- Prepare and manage annual export sales budgets, including ATL and BTL marketing plans and expenditure.
- Drive new product development and international launches, including pricing, volume projections, resource planning and market activation strategies.
- Lead overseas market visits to assess market potential, competition, customer requirements and business opportunities for the company's product portfolio.
- Ensure effective order management, inventory planning and timely dispatches, coordinating closely with internal teams and distributors.
- Monitor distributor stock levels, stock-outs and demand forecasts, taking proactive actions to maintain product availability.
- Ensure compliance with export documentation, GCC regulations, Halal requirements and other applicable international food standards.
- Lead budget reviews, manpower planning and cross-functional coordination with supply chain, logistics, production and finance teams to ensure efficient export operations and sustainable business growth.
Preferred Profile
- Candidates with experience in reputed FMCG companies handling branded food products exports to Middle East, Africa, USA and Europe will be strongly preferred.
- Experience in handling Ready-to-Cook (RTC) foods, Instant Foods, Convenience Foods, and Food Staple products is highly desirable.
- Strong expertise in international distributor management, export documentation, GCC regulatory and Halal compliance, commercial negotiations, demand planning, and supply-chain coordination is essential.
Qualifications
- Strong 15+ years expertise in International Business and Export operations, including regulatory compliance and documentation.
- Demonstrated success in Sales and International Sales, especially within FMCG or food product segments.
- Experience in managing cross-border relationships, distributor networks, and key accounts across multiple regions.
- Excellent analytical, negotiation, and communication skills, with the ability to lead and mentor a diverse team.
- Familiarity with export logistics, Incoterms, pricing structures, and global trade regulations.
Educational
- Master’s degree in Business Administration, International Business, Marketing, or a related field.
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