Minimalist Hotels
Website:
poshtel.live
Job details:
Minimalist Hotels is a premier boutique lifestyle hotel brand operating 10+ properties with 200+ keys across 4 cities. Designed for the modern aesthetic traveler, we combine thoughtful design, contemporary hospitality, and vibrant culinary experiences.
Our F&B portfolio features 6 signature outlets across our distinct dining brands:
- FIKA: Our chic, cozy cafe concept focusing on artisanal coffees, fresh bakes, and relaxed day-long dining.
- Cabami (Cafe and Bar by Minimalist): Our high-energy hybrid lounge offering handcrafted cocktails, small plates, and elevated evening experiences.
Job Purpose
We are seeking a dynamic, data-driven F&B Marketing Executive to oversee marketing, brand visibility, and footfall generation across all 6 of our F&B outlets (FIKA & Cabami). Working closely with the F&B Head, you will execute multi-channel campaigns, manage aggregator platforms (Zomato/Swiggy), organize outlet events, and drive both direct dining and online delivery revenue while keeping brand aesthetics sharp and consistent.
Key Result Areas (KRAs) & Responsibilities:
1. Brand Governance & Digital Touchpoints- Brand Document Adherence: Maintain brand consistency across all 6 outlets in line with Minimalist Hotels' brand design and tone guidelines (Brand Doc).
- F&B Website Management: Update and manage website listings for FIKA and Cabami—including digital menus, outlet locations, working hours, and active offers.
2. Paid Ads, Creatives & Campaign Management- Campaign Execution & Creatives: Plan and launch Meta Ads and Google local campaigns using high-quality visuals, reels, and graphic assets to drive restaurant walk-ins.
- Promotions & Offers: Develop seasonal offers, happy hour promos, daily specials, and festival menus to boost footfalls and average order value (AOV).
3. Food Aggregators & Local SEO- Zomato & Swiggy Profiles: Manage restaurant listings, upload updated menus, ensure high-res dish photos, and maintain active banner placements for FIKA and Cabami outlets.
- In-App Advertising: Run cost-per-click (CPC) campaigns and sponsored listings on Zomato and Swiggy to maximize delivery orders and visibility.
- Google My Business (GMB): Manage GMB pages for all F&B outlets, publish regular updates, post food photos, and actively monitor and respond to guest reviews.
4. Direct Marketing & Guest Database- Data Collection: Drive customer data collection across all outlets using digital feedback systems, Wi-Fi popups, and table top QR codes.
- WhatsApp Campaigns: Design and broadcast target-segmented WhatsApp marketing drives to promote seasonal menu drops, live events, and loyalty offers.
5. Food Shoots & Menu Updates- F&B Shoots: Organize and execute high-concept food and beverage photo/video shoots with chefs, bartenders, and content creators for upcoming launches.
- Menu Management: Coordinate with the culinary team for regular menu updates, proofreading, design formatting, physical printing, and digital menu publishing.
6. Collaborations, Events & Market Research- Influencer & Brand Collabs: Partner with food bloggers, lifestyle influencers, and complementary lifestyle brands to amplify brand reach.
- Event Execution (with F&B Head): Co-plan, market, and execute outlet events such as live music sessions, mixology workshops, weekend brunches, and pop-ups alongside the F&B Head.
- Market Intelligence: Continuously track competitor dining trends, cocktail menus, promotional strategies, and pricing across target cities.
Key Performance Indicators (KPIs)- Outlet Footfalls & Revenue: Increase in dining cover counts, table reservations, and delivery sales volume across FIKA and Cabami.
- Ad ROAS & Performance: Return on Ad Spend for Zomato/Swiggy ads and Meta campaign conversions.
- Customer Database Growth: Monthly growth rate of compliant customer contacts captured via in-restaurant initiatives.
- Direct Channel Engagement: Open and conversion rates on WhatsApp broadcasts and click-through rates (CTR) on performance ads.
- GMB & Aggregator Ratings: Rating improvements and response rates across Swiggy, Zomato, and Google Reviews.
Qualifications & Requirements- Experience: 1–3 years in F&B, hospitality, or restaurant group marketing.
- Platform Mastery: Hands-on experience with Zomato Partner Center, Swiggy Owner App, Meta Ads Manager, GMB, and WhatsApp Business API tools.
- Design & Aesthetic Eye: Basic proficiency in Canva or Adobe Suite to quickly customize promotional creatives matching Minimalist Hotels' aesthetic standards.
- Collaborative Spirit: Comfortable working directly on-ground alongside the F&B Head, outlet managers, chefs, and creative teams.
If interested share your resume to revenue@minimalisthotels.com
Click on Apply to know more.