Asian Paints
Website:
asianpaints.com
Job details:
Location:
Kolkata, WB, IN
Areas of Work: Sales & Marketing Job Id: 14677
Business objectives
- Identify, index and review market potential for Admixtures products in Project Sales (Geography and Key Accounts)
- Create a pipeline of projects (Pvt and Govt) and RMCs for admixture sales.
- Generate leads through direct project site visits and various stakeholders like Project Sales Officers, Applicators and Dealers
- Coordinate with Concrete Technologist to conduct trials in time or troubleshoot issues on sites.
- Commercial negotiations with decision makers to clinch orders.
- Focus on product mix and ensure product addition in Basic Order Quantity (BOQ) of the site
- Coordinate with supply chain to ensure timely delivery on site.
- Ensuring timely collection of payments from distributor.
Technical Assistance
- Provide technical assistance pre and post sales at the project sites related to Admixtures products.
- Undertake on-site sampling through the Concrete Technologist for Admixtures products to build customer confidence
Market Development
- Detailed competition mapping and awareness of their progress on a site to site basis.
- Identify and engage with set of medium to large RMCs, consultants etc. for the purpose of market expansion and upgradation
- Build long term relationship with the identified set of stakeholders through regular product training and on-site assistance
- Brief about products and systems with Specifiers and Consultants to generate business
Training
- Identify and support RMCs and clients on practical application of Admixture products at regular intervals
- Coordinate with Marketing function to send out collaterals and relevant training material to the Applicators
Market Intelligence
- Assist Marketing function in conducting product trials and building inferences on APL product strength vis-à-vis products in the market
- Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration initiative
- Integrate with Research and Technology function for new product development based on feedback of product trends in the market
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