Times Internet
Website:
timesinternet.in
Job details:
About Times Internet
At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.
Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.
As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.
We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level!
About Indiatimes
Indiatimes.com is Times Internet’s Gen Z-focused digital brand and India’s largest social media first content destination. We don’t publish articles and hope people find them. We build content for the platforms where our audience actually lives: Instagram, YouTube, Facebook, and Reddit. Video leads, text supports. Our coverage spans lifestyle, technology, entertainment, sports, and auto, and we live at the intersection of activism and pop culture. Our content informs, inspires, and ultimately activates action.
The Role
We're looking for someone to lead content at Indiatimes. Not a traditional editor. A content operator who thinks in Reels and video essays before headlines, who knows why a format works on Reddit but dies on Instagram, and who has built editorial properties that audiences come back for.
You'll inherit a working team, hire to fill the gaps, and own what Indiatimes puts out across every platform.
What You'll Own
Content strategy and output- Set the editorial direction across Instagram, YouTube, Facebook, and Reddit. Decide what we make, in what format, for which platform. Video is the default; you should be more comfortable in an edit timeline than a CMS.
Audience growth- You'll carry growth targets on our social handles. Follower growth, watch time, shares and saves. You should have a track record of growing accounts or channels, not just publishing to them.
Editorial IPs- Conceptualize and launch owned properties: podcasts, video series, webinars, recurring formats. You've done this before, taken an IP from idea to a property that brands want to be associated with. You'll work with our Brand Solutions team to make these commercially viable.
Team. Lead the existing editorial and video team, identify gaps, and hire. You'll set the bar for quality and speed.
What We're Looking For
• 8–10 years in digital content, with the last several years spent building for social platforms, not adapting print or web content to them
• Deep, hands-on knowledge of how publishing actually works on Instagram, YouTube, Facebook, and Reddit: formats, algorithms, posting mechanics, what each platform rewards
• Video-first instincts. You think in hooks, retention curves, and thumbnails. Text is a tool, not your home turf
• At least one editorial IP you've built and scaled: a podcast, a video series, a webinar property, a recurring show. You can show the numbers
• Experience leading a content team, including hiring
• Sharp sense of Gen Z internet culture. You don't need it explained to you
• Comfortable working with sales and brand solutions teams on monetizable content
Good to Have
• Experience at a digital publisher, creator-led media company, or platform-native content brand
• On-camera comfort, or experience developing on-camera talent
• Familiarity with analytics tools across Meta, YouTube Studio, and social listening platforms
What Success Looks Like
In 12 months: our social audience has grown measurably, we've launched at least one new IP that brands are paying to be part of, and the content team is faster and sharper than the one you inherited.
How to Apply
Send your CV along with links to work you've led: channels you've grown, IPs you've built, formats you've created. We care more about what you've shipped than where you've worked.
Click on Apply to know more.