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Company Description TRAVELASAN is a growing travel-focused organization dedicated to helping travelers discover, plan, and enjoy memorable journeys. The company aims to simplify travel through engaging content, intuitive services, and customer-centric solutions. TRAVELASAN values creativity, reliability, and data-informed decision-making to enhance the travel experience for diverse audiences. Team members collaborate across functions to build a strong brand presence and deliver practical, inspiring travel resources. The work environment encourages innovation, ownership, and continuous learning.
Role Description The Social Media Manager will oversee TRAVELASAN’s social media presence across key platforms, ensuring consistent, engaging, and brand-aligned communication. This is a full-time, on-site role based in Gurugram, responsible for planning and executing social media campaigns, managing daily posting schedules, and optimizing content for reach and engagement. The individual will monitor social media channels, respond to audience interactions, and track performance metrics to refine strategies. Day-to-day tasks include collaborating with content and design teams, creating platform-specific content, conducting competitor and trend analysis, and maintaining brand voice and guidelines. The role also involves reporting on campaign results, identifying growth opportunities, and supporting broader marketing initiatives.
Qualifications
- Strong expertise in Social Media Marketing and Social Media Optimization (SMO) to manage and grow brand presence across platforms.
- Ability to develop and execute Content Strategy tailored to different audiences and channels.
- Proficient Writing skills for clear, engaging, and platform-appropriate copy.
- Excellent Communication skills for cross-functional collaboration and effective audience engagement.
- Experience with social media analytics tools and data-driven decision-making.
- Understanding of current social media trends, best practices, and platform algorithms.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Prior experience managing brand social media accounts; experience in the travel or consumer-focused sector is an advantage.
- Ability to work on-site in Gurugram, manage multiple projects, and meet deadlines in a fast-paced environment.
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