Website:
thecrafture.com
Job details:
Company Description The Crafture is a bespoke furniture studio rooted in Indian craftsmanship, where every piece is made to order using solid wood, natural materials, and skilled techniques. The studio focuses on creating furniture tailored to each client’s space, lifestyle, and vision, with careful attention to proportions, finishes, fabrics, and functionality. Based out of a workshop in Gurugram, The Crafture invites clients to experience the making process firsthand, seeing how furniture is shaped rather than assembled. The team is dedicated to crafting cohesive, enduring spaces rather than individual pieces, emphasizing quality, customization, and lasting design.
Role Description The Social Media Manager role at The Crafture is a full-time, on-site position based in Gurugram. The Social Media Manager will plan, create, and publish content across social media platforms to showcase bespoke furniture, the design process, and studio stories. This role involves managing social media calendars, optimizing posts for engagement and reach, and monitoring performance metrics. The Social Media Manager will collaborate with the design and workshop teams to capture visual content, respond to community interactions and inquiries, and support campaigns that drive brand awareness and inquiries. The role also includes staying current with social media trends and applying them appropriately to strengthen The Crafture’s online presence.
Qualifications
- Strong Social Media Marketing and Social Media Optimization (SMO) skills to plan and execute platform-specific strategies.
- Experience in Content Strategy, including planning content calendars and aligning social media with broader marketing goals.
- Ability to use social media analytics tools to track performance and optimize content based on insights.
- Familiarity with visual storytelling, photography, or basic design tools (e.g., Canva, Adobe tools) is an advantage.
- Prior experience managing social media for design, lifestyle, or consumer brands is preferred.
- Strong organizational skills and the ability to work on-site in a workshop environment in Gurugram.
- Relevant education or training in marketing, communications, design, or a related field is beneficial.
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