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Company Description Merlis Hotels Coimbatore is a hospitality brand focused on delivering a comfortable, high-quality stay experience for business and leisure travelers in the Coimbatore region. The hotel emphasizes personalized service, well-maintained facilities, and a welcoming atmosphere for guests. Located in a growing commercial hub, Merlis Hotels serves corporate clients, local businesses, and tourists seeking reliable accommodation. The team is committed to operational excellence, guest satisfaction, and sustainable growth in the local hospitality market.
Role Description The Director of Sales is a full-time, on-site role based at Merlis Hotels in Coimbatore. This role is responsible for leading the sales function, developing and executing sales strategies to drive room revenue, banquet and events business, and corporate accounts. Day-to-day activities include managing key client relationships, identifying new business opportunities, conducting sales visits and presentations, and negotiating contracts and rates. The Director of Sales collaborates closely with the front office, reservations, and marketing teams to optimize occupancy, pricing, and guest segments. The role also includes monitoring market trends, preparing sales forecasts and reports, overseeing the sales team’s performance, and ensuring consistent adherence to brand standards and guest-focused service.
Qualifications
- Demonstrated experience in hotel or hospitality sales leadership, including managing corporate, travel agency, and group business.
- Strong skills in business development, relationship management, and contract negotiation, with a track record of achieving revenue targets.
- Ability to develop and implement sales strategies, analyze market data, and prepare accurate sales forecasts and performance reports.
- Effective communication, presentation, and interpersonal skills, with the ability to work collaboratively across operations, reservations, and marketing teams.
- Experience mentoring and managing a sales team, including setting goals, monitoring performance, and providing coaching.
- Knowledge of hotel revenue management principles, local market dynamics in Coimbatore, and familiarity with hospitality sales systems or CRM tools.
- Bachelor’s degree in business, hospitality management, or a related field; advanced qualifications in sales or marketing are an advantage.
- Strong organizational skills, attention to detail, and the ability to handle multiple priorities in a fast-paced environment.
- Willingness to work flexible hours, including weekends or evenings, as required for client meetings and events.
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