Techostinger
Website:
techostinger.com
Job details:
Job Description: Digital Marketing Executive / Manager
Company: Techostinger India Pvt. Ltd.
Position: Digital Marketing Executive / Manager
Experience: 4+ Years
Job Type: Full-Time
Location: Greater Noida | On-Site
About the Role
We are looking for a highly skilled and versatile Digital Marketing professional with strong knowledge of the complete digital marketing ecosystem. The ideal candidate should have hands-on experience across SEO, SEM/PPC, Social Media Marketing, Content Marketing, Email Marketing, Analytics, Lead Generation, Online Reputation Management, and Performance Marketing.
The candidate will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns to increase brand visibility, website traffic, qualified leads, engagement, and overall business growth.
Key Responsibilities1. Search Engine Optimization (SEO)
- Develop and execute comprehensive SEO strategies.
- Perform keyword research, competitor analysis, on-page and off-page SEO.
- Optimize website content, meta titles, descriptions, headings, URLs, internal linking, and images.
- Manage technical SEO activities including site audits, crawling, indexing, Core Web Vitals, schema, redirects, and sitemap/robots.txt.
- Build and manage quality backlinks through ethical link-building strategies.
- Monitor keyword rankings, organic traffic, backlinks, and conversions.
- Identify and resolve SEO issues using appropriate tools.
2. Google Ads / PPC / SEM
- Plan, create, manage, and optimize Google Search, Display, Shopping, Video, and Performance Max campaigns.
- Conduct keyword research and competitor analysis.
- Manage campaign budgets, bids, targeting, ad copies, and landing pages.
- Monitor CTR, CPC, CPA, ROAS, conversion rate, and overall campaign performance.
- Perform A/B testing and continuously optimize campaigns.
3. Social Media Marketing
- Develop and execute social media strategies for platforms such as:
- Facebook
- Instagram
- LinkedIn
- YouTube
- X/Twitter
- Create and manage social media calendars.
- Coordinate with content and creative teams for posts, reels, videos, and campaigns.
- Monitor engagement, reach, followers, leads, and conversions.
- Stay updated with social media trends, algorithms, and platform updates.
4. Content Marketing
- Develop content strategies aligned with business and SEO objectives.
- Plan blogs, website content, landing pages, social media content, email content, and marketing campaigns.
- Work closely with writers and designers to produce high-quality content.
- Ensure content is optimized for both users and search engines.
- Use AI tools responsibly for content research, ideation, optimization, and productivity.
5. Google Analytics & Data Analysis
- Track and analyze website and campaign performance using Google Analytics 4 (GA4).
- Set up and monitor conversions, events, funnels, and user behavior.
- Analyze traffic sources, engagement, leads, and customer journeys.
- Prepare regular performance reports and provide actionable insights.
- Use data to improve marketing ROI and campaign performance.
6. Google Search Console
- Monitor website indexing, search performance, keywords, clicks, impressions, and CTR.
- Identify technical and search visibility issues.
- Monitor Core Web Vitals and website experience.
- Analyze search queries and identify new SEO opportunities.
7. Social Media Advertising
- Create and optimize paid campaigns on Meta Ads (Facebook & Instagram) and other relevant platforms.
- Manage audience targeting, retargeting, lookalike audiences, creatives, budgets, and conversions.
- Track campaign performance and optimize for better CPL, CPA, and ROAS.
8. Email Marketing
- Plan and execute email marketing campaigns.
- Manage newsletters, promotional campaigns, lead nurturing, and automated email journeys.
- Segment audiences and perform A/B testing.
- Monitor open rates, CTR, conversions, and unsubscribe rates.
9. Lead Generation & Performance Marketing
- Develop strategies for generating high-quality leads through paid and organic channels.
- Build and optimize landing pages and conversion funnels.
- Track leads from source to conversion.
- Coordinate with the sales team to improve lead quality and conversion rates.
- Optimize campaigns based on CPL, CAC, conversion rate, and ROI/ROAS.
10. Conversion Rate Optimization (CRO)
- Analyze user behavior and identify conversion barriers.
- Optimize landing pages, forms, CTAs, website content, and conversion funnels.
- Conduct A/B testing to improve lead generation and sales.
11. Online Reputation Management
- Monitor brand mentions and online reviews.
- Develop strategies to maintain a positive online presence.
- Respond appropriately to customer feedback and reviews.
- Identify potential reputation risks and coordinate with relevant teams.
12. Competitor & Market Analysis
- Research competitors' digital marketing strategies.
- Analyze competitor keywords, backlinks, advertisements, content, social media, and online presence.
- Identify market trends and new growth opportunities.
Required Skills
- Strong knowledge of SEO, SEM, PPC, SMM, Content Marketing, Email Marketing, and Performance Marketing.
- Hands-on experience with Google Ads and Meta Ads.
- Strong understanding of GA4 and Google Search Console.
- Knowledge of SEO tools such as Google Keyword Planner, Ahrefs, SEMrush, Screaming Frog, and similar platforms.
- Knowledge of Google Tag Manager (GTM) and conversion/event tracking.
- Understanding of website analytics, funnels, attribution, and conversion tracking.
- Strong analytical and problem-solving skills.
- Good understanding of digital marketing KPIs and ROI.
- Excellent communication and reporting skills.
- Ability to manage multiple campaigns and projects simultaneously.
- Ability to work independently as well as with cross-functional teams.
Preferred Qualifications
- Bachelor's/Master's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
- 4+ years of hands-on experience in digital marketing.
- Experience managing digital marketing campaigns for technology/SaaS, e-commerce, or service-based businesses is an advantage.
- Google Ads, Google Analytics, Meta, or other relevant certifications will be preferred.
Key Performance Indicators (KPIs)
- Organic traffic and keyword rankings
- Website traffic and engagement
- Qualified lead generation
- Cost Per Lead (CPL)
- Conversion Rate
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Google Ads and Meta Ads performance
- Social media growth and engagement
- Website conversion rate
- Overall digital marketing ROI
What We Offer
- Opportunity to work across the complete digital marketing ecosystem.
- Professional and collaborative work environment.
- Growth and learning opportunities.
- Exposure to multiple digital marketing channels and technologies.
- Performance-based career growth.
If you are passionate about digital marketing and have hands-on knowledge of multiple channels, we would love to hear from you.
Click on Apply to know more.