Website:
theanthem.in
Job details:
Company Description Anthem is a new-age agency that specializes in 360-degree campaigns, brand strategy, solutions and activations, event curation, and digital content production to craft holistic, insight-driven experiences. The team focuses on creating transformative ideas, curating immersive events and activations, and designing distinctive visual identities that leave lasting impressions. Anthem delivers comprehensive brand support, including live events, experiential strategy, content production, brand activations, retail design and deployment, merchandise, and product launches. By combining data-backed insights with creativity, Anthem builds impactful strategies that connect brands with their audiences and produces authentic digital campaigns and high-end visual content that resonate with consumers.
Role Description The Brands and Events Conceptualizer is a full-time, on-site role based in New Delhi. This role involves developing creative concepts for brand campaigns, events, and activations, translating client objectives into compelling narratives and experiential ideas. The Conceptualizer collaborates with strategy, design, sales, and production teams to shape campaign frameworks, event formats, brand experiences, and visual directions. Daily tasks include briefing and coordinating with internal stakeholders, preparing concept notes and presentation decks, researching trends and audience insights, and refining ideas based on client feedback. The role also requires active participation in client meetings, ensuring concepts are aligned with brand positioning, commercial objectives, and execution feasibility.
Qualifications
Experience : 5+ Years with Event Industry
- Brand Strategy and Brand Management skills to develop cohesive campaign frameworks and long-term brand experiences.
- Branding and Communication skills to shape clear narratives, visual identities, and persuasive presentations for clients and internal teams.
- Sales and client-facing communication abilities to support pitch development, present concepts, and contribute to business growth.
- Experience in events, experiential marketing, or advertising, with a strong portfolio of brand or event concepts.
- Ability to work on-site in New Delhi, collaborate in cross-functional teams, and manage multiple projects and deadlines.
- Strong research, storytelling, and presentation skills, with attention to detail and a solution-oriented mindset.
- Relevant academic background in Marketing, Communications, Design, Media, or a related field is preferred.
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