Fruitose
Website:
fruitose.in
Job details:
Company Description Fruitose Global is a premium e-commerce brand specializing in high-quality dry fruits, nuts, dates, seeds, and dehydrated fruit products across India. The company focuses exclusively on curated dry fruit categories, offering items such as almonds, cashews, walnuts, pistachios, raisins, dates, figs, apricots, and mixed packs sourced from trusted farms and suppliers. All products are packaged hygienically with clear labeling, quality checks, and a strong emphasis on freshness, taste, and nutritional integrity. Fruitose combines modern digital retail practices with customer-first service, offering secure online ordering, timely dispatch, and reliable nationwide delivery. The brand is committed to becoming the preferred destination for health-conscious consumers seeking natural, ready-to-consume snacking options.
Role Description The Digital Specialist at Fruitose Global is a full-time, on-site role based in New Delhi. This role is responsible for managing and optimizing digital marketing initiatives, including campaign planning, execution, and performance analysis across key channels such as search, social media, email, and marketplaces. The Digital Specialist will support the development of digital strategies to grow brand awareness, drive website traffic, and improve online conversions, working closely with cross-functional teams such as marketing, operations, and customer support. Daily tasks include monitoring analytics dashboards, preparing performance reports, coordinating content and assets for digital campaigns, and managing timelines for digital projects. The role also involves staying updated on industry trends, recommending improvements to the digital customer journey, and ensuring that all digital activities align with Fruitose Global’s brand identity and customer-focused values.
Qualifications
- Strong Analytical Skills to interpret digital performance data, track KPIs, and generate actionable insights.
- Excellent Communication abilities for collaborating with internal teams, coordinating external partners, and presenting digital plans and results clearly.
- Proficiency in Digital Strategy and Digital Marketing, including experience with SEO, SEM, social media, email marketing, and e-commerce platforms.
- Solid Project Management skills to plan, prioritize, and execute multiple digital initiatives within deadlines and budgets.
- Familiarity with web analytics and marketing tools (e.g., Google Analytics, Meta Ads Manager, email marketing platforms) and basic understanding of CRM systems.
- Bachelor’s degree in Marketing, Business, Communications, Digital Media, or a related field, or equivalent practical experience.
- Experience working in e-commerce, FMCG, or consumer brands is an advantage, especially in the health, nutrition, or food categories.
- Ability to work on-site in New Delhi, with a detail-oriented, data-driven mindset and a strong interest in digital commerce and customer experience.
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