Website:
fitspire.online
Job details:
Company Description Fitspire – Health | Wellness is a growing Indian brand focused on health, fitness, agility, and overall well-being for all age groups. The company develops a wide range of products designed to be globally competitive in authenticity, safety, and performance. Fitspire is committed to becoming one of India’s most respected health and wellness brands by fostering a stronger and healthier environment across the nation. Its product portfolio is conceptualized around 100% vegan and vegetarian formulas that are free from chemicals and steroids, driven by continuous innovation and validation.
Role Description The Digital Head (Performance) – D2C / FMCG is a full-time, on-site role based in New Delhi. This position is responsible for leading performance marketing and digital growth initiatives across direct-to-consumer and FMCG channels, including planning, executing, and optimizing campaigns on digital platforms. The role involves defining and implementing digital strategies, overseeing digital transformation projects, managing budgets and timelines, and ensuring measurable impact on traffic, conversions, and revenue. The Digital Head will collaborate with cross-functional teams such as marketing, sales, product, and technology, while mentoring and guiding a digital team toward achieving performance targets. Day-to-day tasks include monitoring web analytics, preparing performance reports, identifying growth opportunities, and maintaining alignment between brand objectives and digital initiatives.
Qualifications
- Strong capabilities in Digital Strategy and Digital Transformation to drive end-to-end performance-focused initiatives.
- Proven Project Management skills for planning, executing, and optimizing digital campaigns and transformation projects.
- Demonstrated Team Leadership experience in managing and mentoring high-performing digital and marketing teams.
- Hands-on expertise with Web Analytics tools to track, analyze, and improve key performance indicators across D2C and FMCG channels.
- Experience in performance marketing, growth marketing, or digital marketing within D2C, FMCG, or e-commerce environments.
- Ability to work on-site in New Delhi and collaborate effectively with cross-functional stakeholders.
- Excellent analytical, communication, and decision-making skills, with a data-driven approach to problem-solving.
- Bachelor’s or master’s degree in Marketing, Business, Digital Media, or a related field; relevant certifications in digital marketing or analytics are an advantage.
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