Splashjet Ink
Website:
splashjet-ink.com
Job details:
About the Company
Splashjet Ink is an Indian technology-driven manufacturer of high-performance, water-based inkjet inks, serving customers across 50+ countries. We combine innovation, deep R&D expertise and application-focused technology to deliver reliable, affordable and sustainable printing solutions. From Digital Textile and Packaging to Décor and Industrial Inkjet, we are innovating inkjet and enabling possibilities worldwide
About the Role
Splashjet Inkjet Ink Pvt. Ltd. is looking for a hands-on, result-driven Digital Marketing Manager to build and scale our digital presence across India and international markets. This is not a routine digital marketing role. We are looking for someone who has built a brand from the ground up and knows how to turn digital marketing into brand visibility, qualified leads, and business growth.
We’re Hiring | Digital Marketing Manager
Location: MIDC, Hingna, Nagpur
Department: Marketing
Experience: 5+ years
Role: Team Leadership & Individual Contribution
What You’ll Own | Key Responsibilities:
Digital Strategy & Brand Building
- Build and execute Splashjet’ digital marketing roadmap across SEO, content, social media, performance marketing and email automation.
- Strengthen brand positioning and messaging for domestic and export markets.
- Identify digital growth opportunities and convert them into measurable business outcomes.
Team Leadership
- Lead a cross-functional team of SEO specialists, copywriters, performance marketers and a 4-member creative team.
- Set KPIs, conduct reviews and create a culture of accountability, creativity and execution.
- Mentor, develop and scale the marketing team.
SEO & Content
- Own technical, on-page and off-page SEO strategy.
- Drive organic traffic, rankings and domain authority.
- Lead content strategy, blogs, product pages, case studies and brand communication.
Creative & Brand Execution
- Direct the design and video team and translate business priorities into effective creative briefs.
- Oversee packaging, exhibition stalls, banners, brochures, company profile presentations and sales/marketing kits.
- Ensure consistency across all brand touchpoints.
Performance Marketing
- Lead campaigns across Google, Meta, LinkedIn and other relevant platforms.
- Own budgets, CAC, ROAS and ROI.
- Build lead-generation campaigns targeting B2B customers, distributors and international markets.
Analytics & Business Impact
- Monitor GA4, Search Console, advertising platforms, CRM and marketing dashboards.
- Use data to make decisions, optimize campaigns and improve conversion.
- Present actionable insights and recommendations to leadership.
What We’re Looking For | Qualifications :
- 5+ years of digital marketing experience, with 2+ years in a team leadership role.
- Demonstrated experience of building/scaling a brand from the ground up with measurable results.
- Strong expertise in SEO, Google Ads, Meta Ads, LinkedIn Ads, content and digital strategy.
- Experience managing multidisciplinary marketing and creative teams.
- Hands-on knowledge of GA4, Search Console, SEMrush/Ahrefs, Google Ads Manager, Meta Business Suite and CRM/marketing automation tools.
- Strong analytical and ROI-driven mindset.
- Excellent communication, leadership and stakeholder-management skills.
- Experience in B2B, manufacturing or export-oriented businesses will be an advantage.
What Splashjet Offers:
- Opportunity to build and scale the digital marketing function from the ground up
- Direct ownership and visibility with leadership
- Opportunity to influence brand strategy across domestic & global mark
- Competitive compensation aligned with experience
- A chance to shape the digital identity of a growing manufacturing and export business
If you are someone who doesn't just run campaigns but knows how to build a brand and create measurable business impact, we'd love to hear from you. 📩 Interested? Apply now or share your profile with us
Click on Apply to know more.