Website:
ariscent.in
Job details:
Role: Digital Marketing Manager (FMCG/Cosmetic Specialization)
Company: Ariscent Lifesciences Pvt Ltd
Location: Ahmedabad, Gujarat (On-site)
**About the Role:**
We are seeking an experienced and result-oriented Digital Marketing Manager to lead our digital initiatives. This is a critical role requiring deep expertise in the FMCG or Cosmetic industry. The successful candidate must be available to join immediately and be prepared to work on-site in Ahmedabad.
**Key Requirements:**
* **Industry Experience:** Minimum of 5+ years of dedicated experience within the FMCG or Cosmetic sectors is mandatory.
* **E-commerce Proficiency:** Proven track record in managing E-commerce and Quick-commerce platforms will be considered a significant advantage.
* **Availability:** Must be able to join immediately.
**Core Responsibilities:**
* Plan, execute, and optimize multi-channel digital marketing campaigns to build brand equity and drive customer engagement.
* Manage end-to-end social media presence, including content calendars, community engagement, and brand storytelling.
* Oversee performance marketing efforts, including lead generation, email marketing, and digital funnels.
* Utilize web analytics and performance data to track KPIs, interpret campaign impact, and implement data-driven optimizations.
* Collaborate with cross-functional teams (Sales, Brand, and Product) to ensure digital initiatives align with overarching business goals.
* Stay ahead of market trends in the FMCG industry and provide strategic recommendations to maintain a competitive edge.
**Qualifications:**
* Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant industry certifications are a plus.
* Deep understanding of consumer behavior within the retail and e-commerce ecosystems.
* Proven ability to manage search, social, display, and e-commerce campaigns.
* Strong analytical skills with the ability to translate data into actionable insights.
* Excellent communication and stakeholder management skills.
Click on Apply to know more.