Website:
thecorporatedge.com
Job details:
About Us
CorporatEdge (CE Serviced Offices Private Limited) is a leading provider of serviced office solutions, offering premium workspaces, meeting rooms, and business services to enterprises of all sizes. We are committed to creating exceptional workplace experiences through thoughtfully designed spaces and hospitality-led services.
Job Overview
Title: Digital Marketing Manager
Experience: 5–6 years of hands-on experience in performance marketing.
Qualification: Bachelor's degree in marketing, Business or a related field.
Job Location: Gurgaon (Full-time, On-site)
Role Description
As the Digital Marketing Manager, you will play a key role in driving digital acquisition, generating qualified leads, increasing conversions, and maximizing marketing ROI. This is an execution-focused role where you will manage paid media campaigns and budgets across multiple channels, continuously optimize the customer acquisition funnel, and use data to improve campaign performance and lead quality.
You will work closely with the creative, sales, and marketing teams to develop high-performing campaigns and translate business objectives into measurable digital growth.
Key Responsibilities
1. Performance Marketing
- Campaign Management: Lead the day-to-day execution, optimization, and scaling of Paid Search, Paid Social, Programmatic, and Retargeting campaigns.
- Funnel Optimization: Continuously optimize campaigns, landing pages, audiences, and conversion journeys to improve CPL, conversion rates, and lead quality.
- Budget Management: Manage and allocate paid media budgets across channels while optimizing for acquisition, qualified leads, and ROI.
- Audience Strategy: Develop and refine audience segments, targeting strategies, remarketing audiences, and lookalike audiences.
- Creative Performance: Develop performance-led briefs for ad creatives and landing pages, analyze creative performance, and provide actionable feedback to the creative team.
- A/B Testing: Plan and execute experiments across campaigns, creatives, audiences, ad formats, and landing pages.
- Lead Generation: Work closely with the sales team to understand lead quality and optimize campaigns toward qualified pipeline rather than volume alone.
- Email Marketing: Execute and oversee marketing emailers and lead-nurturing campaigns.
2. Analytics & Reporting
- Tracking & Attribution: Ensure accurate campaign tracking, conversion tracking, and attribution across digital advertising platforms.
- Performance Analysis: Monitor campaign metrics including CPL, CAC, CTR, CPC, conversion rates, ROAS, lead quality, and pipeline contribution.
- MIS Reporting: Prepare regular performance reports highlighting key trends, insights, challenges, and optimization opportunities.
- Optimization: Translate campaign data into clear, actionable recommendations and implement changes to improve performance.
- Dashboarding: Build and maintain performance dashboards to provide visibility into campaign and channel performance.
3. Cross- Functional Collaboration
- Work closely with the Sales, Marketing, and Creative teams to align campaigns with business and revenue objectives.
- Collaborate with the creative team to develop data-backed campaigns, ad concepts, and landing-page requirements.
- Work with the sales team to understand lead quality, conversion patterns, and opportunities for improving the acquisition funnel.
- Stay updated on changes across advertising platforms, digital marketing trends, audience behaviour, and emerging performance marketing opportunities.
Skills & Personal Attributes
- Education: Minimum bachelor's degree in marketing, Business, or a related field.
- Experience: 5–6 years of hands-on experience in performance marketing, paid media, and digital acquisition.
- Platform Expertise: Strong execution knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other relevant paid media platforms.
- Analytics: Strong understanding of GA4, Google Tag Manager, conversion tracking, attribution, and performance analytics.
- Performance Metrics: Strong understanding of CPL, CAC, CTR, CPC, conversion rates, ROAS, lead quality, and funnel performance.
- Data Fluency: Ability to analyze campaign data, identify trends, and translate insights into clear optimization strategies.
- Creative Understanding: Ability to evaluate creative performance and work effectively with designers and content teams to improve ad effectiveness.
- Mindset: Entrepreneurial, proactive, revenue-oriented, analytical, and highly execution-focused.
Personal Attributes
- Data-driven and revenue focused.
- Highly proactive and detail oriented.
- Strong problem-solving skills.
- Comfortable working in a fast-paced environment.
Why Join Us?
- Own high-impact growth initiatives.
- Work directly with business and marketing leadership.
- Experiment, optimize and scale measurable campaigns.
- Join a premium and rapidly growing brand.
To Apply
Submit your resume to hr@thecorporatedge.com
Click on Apply to know more.
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