Electrohms Private Limited
Website:
electrohms.com
Job details:
Hi
We are looking for a Digital Marketing Manager for our organizations. Location is Bangalore. JD is as below.
Experience - 5-7 Years
Share Resumes to manjula.tm@electrohms.com
📄 Job Description: Digital Marketing Manager
Reports To: Managing Director & Sr. Manager Marketing & Sales
Position Overview
A leader to spearhead the Digital Transformation to Build the Brand image of ELECTROHMS in railway traction converters, auxiliary converters, industrial electronics, EV charging solutions, and IoT applications.
This role will combine strategic marketing leadership with hands-on execution, including the redesign and implementation of the website to better serve our target industries.
Have a consistent brand image promoting strategy across all customer touch points and marketing collateral.
Key Responsibilities:
Trade show preparation:
- Plan and implement a campaign thru emails, social media to bring existing customers, prospective customers and lead to the Trade show planned by Marketing manager
- Coordinate with the trade show authorities to ensure all necessary furniture, display, lighting etc are available.
- Design and develop the graphics in accordance to market segment, product launches, location.
- Coordinate with stand construction agencies to obtain the best possible, cost effective stand design
- Develop and present to management the matrix of each tradeshow, ROI and business acquired, deals closed, branding etc.
Marketing collaterals
- Catalog design and updating on yearly basis.
- Data sheets design and layout (template and standardisation)
- Flyers for each market and product category
- Corporate ppt, product range ppt, Technical range ppt. (templates for customisation by marketing team)
Digital Strategy & Campaigns
- Develop and execute digital marketing strategies aligned with Electrohms’ business goals.
- Plan and manage campaigns across SEO, SEM, social media, email, and paid advertising.
- Define KPIs and optimize campaigns for lead generation, brand awareness, and ROI.
Website Redesign & Implementation
- Lead the end-to-end redesign of the website, ensuring modern UX/UI, responsive design, and technical SEO compliance.
- Align website content and structure to highlight Railways, Renewables, Industrial Drives, Industrial Electronics, EV Chargers, and IoT product lines.
- Collaborate with design, IT, and product teams to ensure accurate technical representation of solutions.
- Implement analytics, lead capture forms, and CRM integrations to support Business development and sales funnel tracking.
Content & Brand Development
- Oversee creation of blogs, case studies, product pages, and technical whitepapers.
- Maintain a consistent brand voice across digital channels and exhibitions.
- Build storytelling that resonates with engineering audiences and OEM buyers.
Analytics & Reporting
- Track campaign and website performance using Google Analytics, Ads Manager, and CRM dashboards.
- Present insights and recommendations to leadership for continuous improvement.
Team & Vendor Leadership
- Supervise digital marketing executives, designers, and content creators with external agencies
- Manage external agencies/vendors for website development, SEO, and paid media.
Compliance & Innovation
- Ensure adherence to data privacy regulations (GDPR, CCPA).
- Stay updated with emerging digital trends, tools, and best practices.
Key Skills Required
- Strong knowledge of SEO, SEM, Google Ads, Meta Ads, LinkedIn Ads.
- Experience in website redesign projects with CMS platforms (WordPress, Drupal, Shopify).
- Proficiency in analytics tools (Google Analytics, CRM platforms).
- Excellent leadership, communication, and project management skills.
- Ability to balance creativity with data-driven decision-making.
Click on Apply to know more.
