RSA America
Website:
rsaamerica.com
Job details:
Digital Marketing Executive
Company: RSA America
Experience: 3–4 Years
Job Type: Full-Time
Location: Hyderabad
Shift Timing: 2:00 PM – 11:00 PM IST
Job Description
RSA America is looking for a Digital Marketing Executive with 3–4 years of experience to manage and execute digital marketing activities across paid advertising, social media, content, and AI-powered marketing.
Key Responsibilities
· Plan, execute, and optimize LinkedIn Ads and Google Ads campaigns.
· Manage company social media channels, especially LinkedIn.
· Create and manage social media content calendars.
· Design social media posts, banners, presentations, and marketing creatives using Canva.
· Create engaging marketing content for social media, blogs, newsletters, and campaigns.
· Use AI tools for content creation, research, campaign planning, and marketing automation.
· Monitor campaign performance, leads, engagement, traffic, and conversions.
· Prepare weekly and monthly digital marketing reports.
· Conduct basic SEO, keyword, and competitor research.
· Support email marketing, lead generation, and marketing automation activities.
· Stay updated with the latest digital marketing, AI, and social media trends.
Required Skills
· 3–4 years of hands-on experience in Digital Marketing.
· Strong experience with LinkedIn Ads and Google Ads.
· Good knowledge of Social Media Management.
· Proficiency in Canva.
· Experience using AI tools for marketing and content creation.
· Basic knowledge of SEO and Google Analytics 4.
· Strong communication and content writing skills.
· Analytical mindset with the ability to understand campaign performance.
· Ability to manage multiple projects and meet deadlines.
Good to Have
· Experience with Meta Ads.
· Google Tag Manager and Google Search Console.
· HubSpot or other CRM/marketing automation platforms.
· Email marketing.
· WordPress.
· Basic video editing skills.
· B2B or SaaS marketing experience.
Ideal Candidate
A creative, proactive, and data-driven digital marketer who is comfortable using AI and modern marketing tools and can independently manage day-to-day digital marketing activities.
Click on Apply to know more.