Website:
inscapemodern.com
Job details:
Company Description Inscape Modern Private Limited is built on over two decades of experience restoring iconic chairs from brands such as Herman Miller, Steelcase, Humanscale, Haworth, and Knoll. Through meticulous restoration work, the company has developed deep expertise in durability, engineering, material selection, and design principles. This knowledge now powers a new collection of original chairs that combines the precision of restoration with forward-looking design. Inscape Modern focuses on creating furniture that is not just visually compelling but engineered to last. Team members join a company that values craftsmanship, innovation, and long-term quality in every product.
Role Description As a Digital Marketing Analyst, you will bridge the gap between marketing execution and data analytics. You will own the strategy and continuous optimization of our paid acquisition channels (PPC/Paid Social), while driving organic growth through SEO and SMO strategies. You will track performance metrics, deliver actionable insights, and maximize return on ad spend (ROAS).
Key Responsibilities
- Paid Marketing (PPC & Paid Social): Plan, set up, and optimize end-to-end paid search and social campaigns (Google Ads, Meta Ads Manager, LinkedIn Ads, etc.) to drive qualified leads and conversions.
- SEO Management: Conduct keyword research, technical SEO audits, and competitor analyses. Optimize on-page and off-page elements to boost organic visibility and search rankings.
- SMO & Content Performance: Develop strategies for social media optimization across key platforms to improve audience engagement, brand presence, and organic referral traffic.
- Analytics & Reporting: Track, analyze, and report on key performance indicators (KPIs) including CAC, CPA, ROAS, CTR, and conversion rates using Google Analytics 4 (GA4) and native platform tools.
- A/B Testing & Optimization: Design and execute continuous A/B tests for ad copy, creatives, targeting, and landing pages to improve conversion rates.
- Budget Tracking: Track channel budgets, forecast spend efficiency, and reallocate resources to high-performing campaigns.
Requirements & Qualifications
- Experience: 4–5 years of hands-on experience in digital marketing analysis, paid search/social management, and SEO.
- Paid Ads Proficiency: Demonstrated experience managing monthly budgets on Google Ads (Search, Display, Shopping), Meta Ads, and LinkedIn Ads.
- SEO/SMO Toolkit: Familiarity with SEO tools such as Semrush, Ahrefs, Moz, Screaming Frog, and Google Search Console.
- Analytics Mastery: Strong proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), and data visualization tools (e.g., Looker Studio, Excel/Google Sheets).
- Skills: Strong analytical mindset with the ability to turn raw data into actionable growth insights. Basic knowledge of HTML/CSS/JavaScript for SEO troubleshooting is a plus.
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