Kazian Education
Website:
ksmedu.org
Job details:
Company Description Kazian School of Management, founded in 2008, connects students and working professionals with UGC and AICTE-recognized online and distance universities offering UG, PG, Diploma, and Certificate programs. The institution focuses on developing leaders, entrepreneurs, and managers with contemporary management knowledge to enhance organizational competitiveness. Learners receive personalized guidance from mentors via video and audio calls at no additional cost, supporting a flexible and accessible learning experience. With a team of over 100 employees, Kazian Education is committed to resolving student queries about online education and has successfully guided more than 75,000 students from over 25 countries. The organization continues to expand its impact by making quality management education available to a diverse global audience.
Role Description The Digital Marketing Executive will manage and execute day-to-day online marketing activities to increase brand visibility and student acquisition for Kazian School of Management. This full-time, on-site role based in the Mumbai Metropolitan Region includes planning and running digital campaigns across social media platforms, optimizing web content, and monitoring performance using web analytics tools. The role involves coordinating with the admissions and academic teams to develop targeted messaging, create engaging content for various digital channels, and support lead generation and nurturing activities. The Digital Marketing Executive will also analyze campaign data, prepare performance reports, and recommend improvements to enhance reach, engagement, and conversion. Collaboration with internal stakeholders and external vendors will be expected to ensure consistent and effective digital communication.
Qualifications
- Strong marketing skills, including campaign planning, brand positioning, and lead generation.
- Effective communication abilities for crafting clear messages and collaborating with cross-functional teams.
- Proficiency in social media marketing, including content planning, community management, and platform-specific optimization.
- Experience in web content writing, with the ability to create concise, compelling, and SEO-aware copy for websites and landing pages.
- Capability in web analytics, including tracking key metrics, interpreting data, and presenting actionable insights.
- Familiarity with digital marketing tools and platforms (e.g., Google Analytics, Meta Business Suite, email marketing tools).
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Strong organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines.
- Previous experience in education or edtech marketing is an advantage.
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