Purplle.com
Website:
purplle.com
Company:
https://www.linkedin.com/company/purplle-com
Seniority: Mid-Senior level
Industries: Technology, Information and Internet
Job details:
Performance Marketing / Digital Marketing
We are looking for a performance-driven and analytically strong Digital Marketing Executive who has hands-on experience in planning, strategizing, executing, and optimizing digital marketing campaigns across multiple channels. The ideal candidate should be highly data-oriented, comfortable with marketing technology, and actively updated on the latest AI trends and tools transforming performance marketing.
This role requires someone who can independently manage campaigns end-to-end, identify business and consumer trends, derive actionable insights, and work closely with brands/stakeholders to drive measurable growth.
Key Responsibilities
- Strategize, plan, execute, and optimize performance marketing campaigns across channels including:
- Google Ads
- Meta (Facebook & Instagram) Ads
- Other digital channels/platforms as required
- Handle campaign planning & execution on a daily basis and take proactive optimization decisions based on performance trends and business requirements
- Manage and optimize:
- Conversion-driven campaigns
- Video-led campaigns
- Demand Generation campaigns
- Google Performance Max (PMax) campaigns
- Meta campaigns using ABO and CBO structures at scale
- Monitor campaign performance, budgets, ROAS, CAC, CTR, CVR, and other key KPIs regularly
- Analyze campaign and business data to generate actionable, data-driven insights for brands/stakeholders
- Identify market, consumer, and business trends and translate them into campaign opportunities
- Collaborate with internal teams, brands, and stakeholders to align media strategies with business goals
- Leverage AI tools and marketing technologies to improve campaign efficiency, audience targeting, reporting, creative testing, and overall performance
- Stay updated with the latest developments in:
- AI-driven marketing
- Digital advertising platforms
- Automation tools
- Attribution and analytics ecosystems
- Conduct A/B testing and experimentation across creatives, audiences, bidding strategies, and funnels
- Ensure accurate tracking, reporting, and campaign measurement through analytics and attribution tools
Required Skills & Qualifications
- 2–3 years of hands-on experience in Performance Marketing / Digital Marketing
- Strong working knowledge of:
- Google Ads
- Facebook & Instagram Ads Manager
- Google Analytics (GA4)
- Google Tag Manager and related tracking tools
- Experience in handling campaigns with significant spends and scaling performance campaigns efficiently
- Strong analytical mindset with the ability to interpret large datasets and derive actionable insights
- Understanding of attribution models, audience segmentation, and conversion funnels
- Familiarity with AI tools and emerging AI applications in digital marketing
- Strong problem-solving and decision-making skills
- Ability to work in a fast-paced, performance-driven environment
- Excellent communication and stakeholder management skills
Preferred Qualifications
- Experience in D2C, e-commerce, beauty, fashion, or consumer brands
- Exposure to automation tools, dashboards, or marketing tech platforms
- Basic understanding of creative strategy and performance-focused content
What We’re Looking For
A self-driven marketer who combines performance thinking with strategic understanding, stays ahead of industry trends, and uses data and AI intelligently to drive business growth.
Click on Apply to know more.