House of Hiranandani
Website:
houseofhiranandani.com
Company:
https://www.linkedin.com/company/house-of-hiranandani
Seniority: Mid-Senior level
Industries: Construction
Job details:
Job Description:
Senior Manager / AGM – Performance Marketing & Marketing Technology
(Designation Offered Will Depend On Candidate's Skills & Experience)
Role Overview:
The ideal candidate will lead performance marketing across projects. This role will be responsible for driving business growth through performance marketing and lead nurturing initiatives; planning and executing multi-channel digital campaigns; optimizing marketing spend based on insights and leading tech-enabled initiatives to enhance customer engagement.
Key Responsibilities:
- Plan and execute multi-channel campaigns (Email, Facebook/Google, Affiliate Ads, Display, Web, etc.) to achieve short- and long-term business goals, measuring performance against ROI and KPIs.
- Collaborate with business teams to build city- and category-level plans, manage digital marketing infrastructure (Tag Management, Campaign Tracking, Analytics, Attribution, Salesforce, Marketing Automation tools), and optimize spend and performance via experiments and conversion tests.
- Work closely with Presales teams to driver desired results.
- Improve lead, walkin and booking performance through continuous optimization
- Manage agency partners and media budgets
- Lead experimentation using A/B testing and conversion optimization
- Build audience segmentation and remarketing strategies
- Collaborate with CRM and Presales teams to improve Lead-to-Visit and Visit-to-Booking conversions
Marketing Technology:
- Evaluate and implement new AI /MarTech platforms
- Drive automation across marketing workflows
- Improve lead routing, attribution and campaign measurement
- Integrate CRM, CDP and marketing platforms for seamless data flow
- Partner with IT on platform integrations and API-based marketing solutions
- Identify opportunities to eliminate manual processes through technology
AI & Innovation:
- Drive adoption of Generative AI across marketing functions
- Build AI-powered workflows for : Campaign optimizations, Creative analysis, Competitor intelligence, Reporting automation, Customer journey optimization and Predictive lead scoring
- Evaluate emerging AI tools and recommend pilots
- Work with IT teams or vendors to implement AI solutions
- Build internal AI agents for various departments & scale them. Responsible for governance & compliance.
Website &Conversion Optimization:
- Improve website conversion rates
- Optimize landing pages
- Drive SEO and Generative Engine Optimization (GEO)
- Implement personalization strategies
Preferred Experience
10+ years in Performance Marketing or Growth Marketing
Experience in real estate, BFSI, automotive or other high-consideration categories
Proven experience managing annual digital budgets
Demonstrated implementation of AI or automation initiatives
Experience working with cross-functional technology teams
Location: Mumbai
Click on Apply to know more.