Kalaagruh Private Limited
Website:
pvtltd.shop
Company:
https://www.linkedin.com/company/kalaagruh-private-limited
Seniority: Mid-Senior level
Industries: Retail Art Dealers
Job details:
Company Description Kalaagruh Private Limited is dedicated to promoting visual art and artists by bringing their works and services to a wider market. The company offers a curated range of art pieces, from affordable options to high-value works by diverse artists, making art accessible to different audiences. Kalaagruh emphasizes the impact of visual art in nurturing positive thoughts, creativity, and innovative ideas in everyday life. Its offerings aim to enhance homes and workspaces while serving as meaningful, long-term investments in aesthetic and intellectual enrichment. The organization also focuses on inspiring children by exposing them to varied artworks that support observation skills and creative thinking.
Role Description The Performance Marketer will be responsible for planning, executing, and optimizing digital marketing campaigns across channels such as search, social media, and display to drive traffic, engagement, and conversions for Kalaagruh’s art offerings. The role includes managing paid advertising budgets, tracking campaign performance, conducting A/B tests, and preparing regular reports with insights and recommendations. The Performance Marketer will collaborate with creative, content, and sales teams to develop targeted messaging, landing pages, and promotional strategies aligned with brand objectives. This is a full-time, on-site role based in the Mumbai Metropolitan Region, requiring close coordination with internal stakeholders and active participation in marketing initiatives and events.
Qualifications
- Strong skills in performance marketing domains such as paid search (PPC), social media advertising, and display campaigns, with experience optimizing for ROI and conversion rates.
- Proficiency in analytics and measurement tools (e.g., Google Analytics, ad platform dashboards) and the ability to interpret data, build reports, and derive actionable insights.
- Experience in campaign strategy and planning, including audience segmentation, funnel design, budgeting, and A/B testing methodologies.
- Solid understanding of digital marketing fundamentals, including SEO basics, remarketing, and cross-channel attribution.
- Ability to collaborate with creative and content teams to develop compelling ad creatives, copy, and landing pages that support campaign goals.
- Excellent written and verbal communication skills, with strong attention to detail and the ability to present findings to stakeholders.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Prior experience in e-commerce, art, lifestyle, or creative industries is an advantage; familiarity with the Mumbai Metropolitan Region market is beneficial.
- Comfort working on-site, managing multiple campaigns simultaneously, and adapting quickly to changing priorities and market trends.
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