Website:
mbscollege.org
Job details:
Company Description MBS School of Planning and Architecture in West Delhi is a specialized institution dedicated to architectural education that integrates art, science, technology, and socio-cultural heritage. Established in 2009 by the ACME Educational Society, the college has built a strong reputation for academic excellence and vibrant extracurricular engagement at the city, regional, and national levels. The lush green campus in Dwarka features a distinctive terracotta and glass structure, along with modern labs and workshops equipped with up-to-date tools and technology. With an annual intake of 120 students and a community of around 600 learners supported by over 40 regular and visiting faculty members, MBS emphasizes theory, design, site visits, workshops, and hands-on practical experience. The institution is continuously evolving, fostering an environment where students and professionals can imagine, explore, and innovate.
Role Description The Digital Marketing and AI Generalist is a full-time, on-site role based at the MBS School of Planning and Architecture campus in Dwarka, West Delhi. This role involves planning, executing, and optimizing digital marketing campaigns across social media, search, and other online channels to enhance the institution’s visibility and engagement. The position includes managing social media accounts, creating and scheduling content, tracking performance metrics, and using web analytics tools to refine strategies. The Generalist will also explore and implement AI-driven solutions for marketing automation, content personalization, lead generation, and data analysis to support admissions and branding efforts. Daily responsibilities include collaborating with academic and administrative teams, maintaining consistent communication across platforms, preparing performance reports, and staying updated with emerging trends in digital marketing and AI.
Qualifications
- Strong Digital Marketing and Online Marketing skills, including campaign planning and optimization.
- Experience in Social Media Marketing for brand building, engagement, and community management.
- Proficiency in Web Analytics tools to measure performance, track user behavior, and derive insights.
- Effective Communication skills for clear messaging, stakeholder coordination, and content creation.
- Familiarity with AI tools and platforms for marketing automation, analytics, and personalization.
- Ability to work on-site in Dwarka and collaborate across academic, administrative, and creative teams.
- Bachelor’s degree in Marketing, Digital Media, Computer Science, Business, or a related field is preferred.
- Knowledge of the education sector or experience with institutional branding is an advantage.
- Strong organizational skills, attention to detail, and a proactive approach to problem-solving.
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