Minus Thirty
Website:
minus30.co
Job details:
About Minus 30
We make clean-label gelato and frozen yogurt — no preservatives, low sugar, with vegan and sugar-free ranges. Founded in 2016 and run by two women, we’ve been featured in Vogue, GQ and Condé Nast Traveller.
We sell direct through minus30.co, and across Blinkit, Zepto, Swiggy and Zomato, with pan-India shipping to Delhi, Mumbai, Bangalore, Chennai, Hyderabad and Kolkata. We deliver same-day. We’re growing fast and we don’t discount our way there.
🚨 Urgent Requirement – Immediate Joiners Preferred.
Salary: ₹25,000 – ₹30,000 per month (based on experience)
The role
Our Shopify store does strong daily revenue, and almost none of it is being systematically retained. We have order history, an email list, a WhatsApp base and abandoned-cart data — and nobody whose full-time job is turning that into repeat purchase.
That’s this role. You’ll own every message a customer receives after they’ve bought from us: WhatsApp, email, and the conversations that come back. Working closely with our Senior VP, you’ll run the campaign calendar, build the automated flows underneath it, write the copy, hit send, and report the number.
This is a hands-on execution role with real ownership. You won’t be one of six people on a marketing team — you’ll be the person who owns this channel, with direct access to leadership and decisions made in days, not quarters.
What you’ll own
WhatsApp marketing
• Run our WhatsApp Business Platform day to day: drafting templates, submitting them, managing approval timelines and quality rating
• Execute the campaign calendar and manage send frequency so we don’t burn the list
• Keep cost per send in check — categorise templates correctly (utility vs marketing), use free service windows where they apply
• Support paid media by routing Click-to-WhatsApp traffic into owned conversations
Email marketing
• Run the email calendar: campaign scheduling, segmentation, copy, design briefs
• Write subject lines and body copy in our voice — warm, specific, never shouty
• Maintain deliverability: list hygiene, sender reputation, Promotions-tab placement, unsubscribe health
Lifecycle flows (your priority in the first 90 days)
• Abandoned cart and browse abandonment
• Post-purchase: delivery updates, review requests, cross-sell into new ranges
• Replenishment triggers based on repurchase cycle
• Winback and lapsed-customer journeys
• Welcome series for first-time buyers
You’ll build these with direction from the Senior VP. You don’t need to have designed a lifecycle programme from scratch before — you do need to have worked inside one and be able to show us you can build.
Segmentation & reporting
• Build and maintain segments from Shopify order data — first-time, repeat, high-AOV, lapsed, category-specific
• Apply suppression logic so customers never get an offer for something they just bought
• Report weekly on CRM-attributed revenue, open and click rates, repeat purchase rate, cost per send
Customer conversations
• Handle inbound WhatsApp, email and Instagram DM queries — delivery, product and gifting questions
• Turn complaints into recovered orders and reviews
• Feed what you hear back into product, ops and copy. You’ll be closest to the customer; we want that insight
Calendar & coordination
• Build the monthly calendar mapped to festivals, seasons and launches — with correct dates, locked well in advance
• Brief designers on creative and manage the pipeline to hit send dates
• Coordinate with the quick-commerce team so owned channels support Blinkit and Zepto launches, not just the website
What we’re looking for
Must have
• 1–3 years in CRM, retention, lifecycle or email marketing — ideally at a D2C or e-commerce brand
• Hands-on with an email platform (Klaviyo, Mailchimp, WebEngage, MoEngage or similar)
• Hands-on with a WhatsApp Business Solution Provider (Wati, Interakt, Gupshup, AiSensy or similar) — you’ve written and submitted templates and dealt with rejections
• Working knowledge of Shopify: exports, customer tags, order data
• You can write. Subject lines, WhatsApp copy, email body — clear, short, in someone else’s voice. This matters more to us than years of experience. Show us proof.
• Comfortable in spreadsheets and comfortable being measured on a number
Nice to have
• Food, beverage or perishables experience — cold chain and delivery windows change how you write
• Familiarity with WhatsApp per-message pricing and template category economics
• Basic design ability (Canva/Figma) so you can move without waiting on a designer
• Experience running festival and gifting calendars
Who this suits
Someone early in their career who wants to own a channel rather than assist on one, and who’d rather learn by building than by watching. If you’re strong on writing and hungry on execution but light on years, apply anyway — we’d rather train the right person.
What success looks like
First 30 days — audit the existing base, clean the list, get segments live, ship the first properly targeted campaign calendar.
First 90 days — abandoned cart, post-purchase and winback flows running automatically. Weekly reporting live. A defensible baseline for CRM-attributed revenue.
First 6 months — measurable lift in repeat purchase rate and a meaningful share of D2C revenue attributed to owned channels, achieved without discounting.
How to apply
Email kanika.sharma@minus30.co with the subject line CRM — [Your Name].
Attach your CV and answer three things in the body:
1. One CRM campaign or flow you worked on, what you did on it, and what happened to the number
2. A WhatsApp message, under 60 words, selling ice cream that ships frozen and arrives same-day
3. A subject line for a Raksha Bandhan gifting email
We read every application that answers all three. We don’t read the ones that don’t.
Click on Apply to know more.