The Chopras
Company:
https://www.linkedin.com/company/thechoprasofficial
Industries: Higher Education
Job details:
Key Responsibilities
1. Offline & On-Ground Marketing
* Plan and execute education fairs, university visits, school/college seminars, workshops, and counselling events.
* Coordinate logistics, collaterals, registrations, and on-ground branding for events.
Support city-level and centre-level marketing initiatives.
2. Brand & Marketing Collaterals
* Manage creation, printing, and distribution of:
Brochures, flyers, standees, banners, posters
Student guides, intake calendars, destination brochures
* Ensure brand consistency across all offline materials.
* Maintain inventory of marketing collaterals across centres.
3. University & Partner Marketing
* Coordinate with international university partners for joint marketing initiatives.
* Support co-branded campaigns, university days, and info sessions.
* Manage communication and approvals related to partner branding.
4. Content Coordination (Non-Digital)
* Coordinate content for:
Student testimonials & success stories
Case studies, visa success highlights
Counsellor-facing sales decks and pitch materials
* Work with internal teams or external vendors for copy, design, and printing.
5. Counsellor & Sales Enablement
* Create and update sales support materials for counsellors (presentations, FAQs, intake updates).
* Act as a bridge between marketing and counselling teams.
6. PR, Outreach & Local Visibility
* Support local PR activities, campus tie-ups, coaching centre partnerships, and community outreach.
* Coordinate sponsorships, local branding opportunities, and print/media visibility where applicable.
7. Reporting & Coordination
* Track event participation, footfall, enquiries, and lead handover to counselling teams.
* Prepare basic marketing activity reports for the Marketing Lead.
* Coordinate with vendors, printers, event partners, and internal stakeholders.
Required Skills & Qualifications
* 1–4 years of experience in offline marketing, field marketing, or brand marketing, preferably in overseas education, edtech, or services businesses.
* Strong coordination and vendor management skills.
* Excellent communication and stakeholder management abilities.
Click on Apply to know more.