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Job details:
Marketing Executive – Social Media, Digital & Influencer Marketing
Location: Delhi NCR
Experience: 0–1 years / Strong Fresher
Job Type: Full-time
About Rasa
Rasa is a premium hookah tobacco brand built around refined experiences, distinctive flavours and contemporary design.
We are looking for a creative, ambitious and hands-on Marketing Executive who wants to be part of building a growing premium brand from the ground up.
This is a role for someone who understands social media, enjoys creating content, follows trends, loves discovering creators and wants hands-on exposure to social media, digital marketing, influencer marketing, content creation and brand building.
What You'll Do
Social Media & Content Creation
- Manage Rasa's social media platforms, primarily Instagram and YouTube.
- Assist in planning and executing the monthly content calendar.
- Research trending Reels, formats, sounds and content ideas.
- Ideate, shoot and assist in creating Reels and other short-form video content.
- Be comfortable appearing behind or in front of the camera when required.
- Coordinate product shoots, lifestyle shoots and other content requirements.
- Coordinate with designers, photographers and video editors.
- Write captions and social media copy.
- Monitor engagement and content performance.
Influencer Marketing
- Identify relevant influencers and content creators.
- Build and maintain an influencer database.
- Reach out to creators and manage collaborations.
- Coordinate briefs, deliverables, timelines and content approvals.
- Track campaign performance and maintain creator relationships.
Digital Marketing
- Assist with digital marketing campaigns and promotions.
- Monitor social media and website performance.
- Track basic marketing metrics and prepare reports.
- Research competitors, trends and new digital opportunities.
Brand & Events
- Assist with brand campaigns, launches, activations and events.
- Contribute creative ideas for campaigns and collaborations.
- Support Rasa's upcoming launch and creator/influencer activities.
- Assist with content creation at events, launches and brand activations.
- Help maintain a consistent premium brand image across platforms.
What We're Looking For
- 0–1 year of experience in marketing, social media, digital marketing or influencer marketing.
- Strong understanding of Instagram, Reels and current social media trends.
- Comfortable shooting and creating short-form video content.
- Creative mindset with a good eye for visual aesthetics.
- Good communication and copywriting skills.
- Comfortable communicating with influencers and external partners.
- Basic understanding of social media analytics and digital marketing.
- Proactive, organised and willing to take ownership.
- Comfortable working in a fast-paced, growing brand environment.
- Knowledge of Canva and basic video editing tools is a plus.
Why Join Rasa?
- Work with a growing premium consumer brand.
- Get hands-on experience across social media, content creation, digital marketing, influencer marketing and brand building.
- Work directly on campaigns, creator collaborations, shoots and brand activations.
- Be part of Rasa's upcoming launch and gain exposure to real-world marketing and events.
- Opportunity to learn, experiment and grow with the brand.
Who Should Apply?
We're looking for someone who is creative, curious, proactive and genuinely excited about marketing and content creation.
If you are someone who follows social media trends, understands what makes a Reel engaging, enjoys being involved in shoots, knows interesting creators and wants to learn how a premium brand is built — we'd love to hear from you.
To Apply: Send your CV, LinkedIn/Instagram profile and any relevant portfolio or examples of work to bdm@flexiworld.ae
Click on Apply to know more.
