Blue Ocean
Website:
blueocean.education
Job details:
Digital Marketing Associate
Blue Ocean Education · Maithilii
Bengali Market, New Delhi | Full-time, in-office (6 days/week) | Immediate joiner
About the role
You will own performance and brand marketing across two complementary brands, with roughly 70% of your focus on Blue Ocean and 30% on Maithilii (this weighting may shift over time). Blue Ocean is a selective, founder-led study-abroad and admissions practice working with discerning families, where marketing means precise, high-intent lead generation. Maithilii is a handcrafted lifestyle and handloom brand rooted in Mithila's craft heritage, where marketing means storytelling, community, and social commerce. You will move fluently between the two: running paid campaigns that bring the right people to us, and building content that makes them stay.
What you'll do
– Plan, launch, and optimise Meta (Facebook / Instagram) ad campaigns end to end, from audience and creative through to budget and reporting
– Own lead generation for Blue Ocean, working to cost-per-qualified-lead rather than vanity metrics
– Drive brand awareness and social commerce for Maithilii through paid and organic content
– Manage the day-to-day social presence of both brands, including content calendars, community, and engagement
– Brief and coordinate creative (copy, design, video) and translate brand voice into scroll-stopping assets
– Track, analyse, and report on campaign performance; run tests and act on what the numbers say
– Stay close to the full funnel, from landing pages and retargeting through to enquiry
What we're looking for
– 3–5 years of hands-on, first-hand digital marketing experience (not oversight of an agency)
– A proven track record of running successful Meta campaigns for a brand comparable to ours, ideally premium, considered, or D2C
– Fluency in Meta Ads Manager, audience building, creative testing, and performance analytics
– Sharp instincts for both lead-generation performance and brand storytelling
– Strong ownership, and comfort being the person the results rest on
– Available to join immediately and to work six days a week from our Bengali Market office
An added advantage
– Experience marketing in education, study-abroad, or admissions
– Familiarity with handloom, craft, lifestyle, or D2C brands
– Working knowledge of GA4, CRM tools, and basic creative tools (Canva, video editing)
The essentials
Reporting to: Head of Growth and the Founder
Location: Bengali Market, New Delhi (fully in-office, 6 days/week)
Joining: Immediate
Compensation: Fixed salary plus performance-linked incentive, structured to reward results. Overall package commensurate with experience and aligned to industry standards.
How to apply
Write to rakhee@sohum.education with your CV and a short note, in your own words, on a Meta campaign you are genuinely proud of: what you set out to achieve, and what the numbers showed. We read every note.
Click on Apply to know more.
