Gape Labs
Website:
gapelabs.com
Job details:
Creator Partnerships & Growth Associate
Location: Bengaluru
Type: Full-time | In-person
Experience: 0–2 years | Exceptional freshers are welcome
About Gape Labs:
Gape Labs is a mobile gaming studio building globally scalable, original gaming IP from India.
We currently have two mobile games live globally, including Arcado Battle, an 8-player competitive multiplayer game and Arcado Champs, a PVP real-time strategy tower defense game. We're a small, ambitious team building games for a global audience and experimenting aggressively with new ways to acquire and engage players.
We're now looking for someone to help us build one of our next major growth channels: creator-led acquisition.
What you'll do
You'll work closely with the founder to build and scale our creator marketing and partnerships program globally.
Your responsibilities will include:
- Discovering gaming, entertainment and short-form content creators across YouTube, Instagram, TikTok and other platforms
- Researching creators across markets including the US, LATAM, Europe and Asia
- Evaluating creators based on audience fit, average views, engagement, geography and potential campaign economics
- Finding and managing creator contact information and maintaining an organised creator pipeline
- Reaching out to creators and creator managers through email and social platforms
- Negotiating commercials and closing paid creator collaborations
- Coordinating campaigns from initial conversation through content going live
- Following up relentlessly and keeping multiple creator conversations moving simultaneously
- Tracking creator performance including views, engagement, installs and campaign economics
- Identifying high-performing creators and building longer-term relationships with them
- Helping us continuously improve our creator acquisition strategy based on what the data tells us
This is not a traditional social media management role.
You will not primarily be making Instagram posts or maintaining a content calendar.
This is a growth + partnerships + execution role where the objective is to identify creators who can help us acquire high-quality players profitably.
Who we're looking for
You might be a great fit if:
- You spend a lot of time on YouTube, Instagram, TikTok or gaming/content platforms and naturally understand internet and creator culture
- You're extremely organised and comfortable managing hundreds of leads, conversations and follow-ups
- You have strong written English and can communicate confidently with creators globally
- You're comfortable negotiating and aren't afraid to reach out to people you don't know
- You're analytical and enjoy thinking about numbers, economics and performance
- You're resourceful and good at finding information online
- You move fast and don't need someone constantly telling you what to do next
- You genuinely enjoy games, creators, social media or internet culture
Prior creator marketing experience is a plus, but not required.
We're very open to fresh graduates or candidates with 0–2 years of experience if you're sharp, hungry and execution-oriented.
What success looks like
A typical day could involve:
- Finding and evaluating 50+ new creators
- Reaching out to creators across multiple markets
- Negotiating active collaborations
- Following up with creators who haven't responded
- Coordinating upcoming posts
- Reviewing performance of recently published creator campaigns
- Identifying which creator profiles are working and finding more creators like them
You'll have significant ownership from day one and will work directly with the founder.
Important
This is a full-time, in-person role from our Bengaluru office.
We're a small team and value working closely together, moving quickly and taking high ownership. If you're excited by gaming, creators, growth and the idea of helping build a new acquisition channel from scratch, we'd love to hear from you.
Click on Apply to know more.
