PING Network
Website:
pingnetwork.in
Job details:
Creator Partner Manager – Creator Commerce
Location: Mumbai / Hybrid / Remote
Employment Type: 5-Month Contract | Extendable
Experience: 3–6 years
Function: Creator Partnerships / Commerce
About the Role
We are looking for a Creator Partner Manager to build and manage our creator ecosystem and drive creator-led commerce initiatives.
The role will focus on identifying the right creators, building long-term creator relationships, developing commercial partnerships, and helping creators grow their content and monetisation potential.
This is a creator partnerships + business + execution role. The ideal candidate understands the creator economy, is comfortable working with data and targets, and can turn strong creator relationships into measurable business outcomes.
Key Responsibilities
Creator Acquisition & Partnerships
- Identify, onboard and build relationships with relevant creators across digital platforms.
- Build and maintain strong relationships with creators, agencies, talent managers and other stakeholders.
- Develop creator cohorts based on category, audience, content style, performance and commercial potential.
- Negotiate commercials, deliverables and partnership terms with creators.
- Act as the primary point of contact for creators through the entire partnership lifecycle.
- Identify opportunities for long-term creator partnerships and monetisation.
Creator Commerce & Monetisation
- Develop and execute creator-led commerce initiatives across relevant digital platforms.
- Help creators understand affiliate opportunities, product integrations, product recommendations and commerce-led content formats.
- Identify products, categories and content opportunities with strong creator and audience potential.
- Work with creators to develop strategies that drive engagement, clicks, conversions and revenue.
- Track creator performance and identify opportunities to improve monetisation.
- Stay updated on emerging trends across creator commerce, affiliate marketing and digital content.
Creator Growth & Enablement
- Build structured onboarding and activation processes for new creators.
- Conduct regular creator check-ins and performance reviews.
- Share insights, best practices, trends and content opportunities with creators.
- Identify high-potential creators and develop plans to increase their contribution.
- Create playbooks and repeatable processes for creator activation and growth.
Cross-functional Collaboration
- Work closely with internal teams across content, brand partnerships, sales, marketing and operations.
- Coordinate with external partners and platform teams where required.
- Ensure all creator conversations, commitments, deliverables and escalations are properly documented.
- Identify potential roadblocks early and proactively drive resolution.
Reporting & Performance
- Maintain creator and partnership trackers.
- Monitor key metrics including revenue, clicks, conversions, active creators, product performance and creator activation rates.
- Prepare regular performance reports and insights for the leadership team.
- Use data to identify what is working, what isn't and where additional effort should be invested.
What We're Looking For
- 3–6 years of experience in creator partnerships, influencer marketing, talent management, affiliate marketing, social commerce, digital media or related fields.
- Strong understanding of the creator economy and digital content ecosystem.
- Experience working with creators, agencies or talent managers.
- Exposure to affiliate commerce, creator monetisation or social commerce is preferred.
- Strong relationship-building and communication skills.
- Commercially savvy, with the ability to negotiate and close partnerships.
- Comfortable working with numbers, dashboards and performance metrics.
- Highly organised and capable of managing multiple creator relationships simultaneously.
- Strong ownership mindset — someone who can take a partnership from identification → onboarding → activation → performance → growth.
- Ability to work in a fast-paced, entrepreneurial environment.
Success in This Role
Success will be measured by:
- Growth in the number of active creators
- Creator activation and retention
- Growth in revenue generated through creator partnerships
- Creator engagement and productivity
- Number and quality of creator partnerships
- Improvement in creator performance over time
- Building a scalable and repeatable creator-commerce ecosystem
Who Will Thrive Here
You will do well in this role if you are someone who loves creators, understands content, thinks commercially, enjoys working with data, and is equally comfortable having a creator conversation and analysing a performance dashboard.
This is not a traditional influencer-marketing role. We are looking for someone who can build meaningful creator partnerships and turn them into sustainable business opportunities.
Click on Apply to know more.
