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Job details:
Company: Infinity Marketing
Location: Delhi, India
Employment Type: Full-Time
Experience: 3+ years in creative direction, branding, advertising, fashion, lifestyle, or a related creative field
About the Role
We are looking for a Creative Director who can define and lead the creative vision across our brands, campaigns, social media, products, and overall visual identity.
You will be responsible for turning ideas into distinctive, culturally relevant creative work — from big campaign concepts and visual identities to social media content, photoshoots, packaging, launches, and brand experiences.
This role is for someone who is highly creative, culturally aware, visually obsessed, and comfortable leading both ideas and people.
Key Responsibilities
- Develop and own the overall creative direction and visual language of the brand.
- Conceptualise and lead creative campaigns across digital, social media, print, packaging, and offline experiences.
- Build creative concepts from initial idea to final execution.
- Direct photoshoots, video shoots, campaigns, product shoots, and social content.
- Create creative briefs and communicate clear visual direction to designers, photographers, videographers, editors, and other creatives.
- Maintain consistency across branding, typography, colour, photography, graphics, packaging, and communication.
- Develop innovative social media concepts that are relevant to Gen Z culture and current trends without feeling forced or derivative.
- Collaborate closely with the founders, marketing, design, and content teams.
- Review and give creative feedback on designs, videos, campaigns, and other brand assets.
- Push the team to experiment with new formats, references, aesthetics, and storytelling techniques.
- Stay updated with emerging trends in fashion, lifestyle, advertising, pop culture, social media, design, and visual communication.
- Translate business and marketing objectives into strong creative ideas.
- Build and maintain creative guidelines and brand standards as the company grows.
- Manage multiple creative projects simultaneously while maintaining quality and attention to detail.
What We're Looking For
- 3+ years of experience in a creative, branding, advertising, fashion, lifestyle, or content-driven environment.
- Strong understanding of visual storytelling and brand building.
- Excellent eye for aesthetics, composition, typography, colour, photography, and detail.
- Strong understanding of social media, particularly Instagram and short-form content.
- Ability to conceptualise original ideas rather than simply execute briefs.
- Strong communication and leadership skills.
- Ability to give clear, constructive creative feedback.
- Comfortable working in a fast-paced startup environment with tight timelines.
- Strong understanding of what makes content scroll-stopping, culturally relevant, and shareable.
- A strong portfolio demonstrating creative thinking and execution.
You'll Be a Great Fit If You
- Constantly notice good design, campaigns, packaging, photography, styling, and branding around you.
- Have a strong personal point of view and aren't afraid to challenge conventional ideas.
- Can turn a vague thought into a fully developed creative concept.
- Understand the difference between something that is trendy and something that is genuinely culturally relevant.
- Are equally comfortable brainstorming a campaign and sitting with a designer to perfect the smallest visual detail.
- Have a strong understanding of Gen Z aesthetics, internet culture, fashion, lifestyle, and social media.
- Don't need everything to be perfectly defined before you start creating.
- Care deeply about how a brand looks, feels, sounds, and is experienced.
Key Skills
Creative Direction | Brand Strategy | Campaign Conceptualisation | Visual Storytelling | Art Direction | Social Media | Photography & Video Direction | Branding | Content Strategy | Team Leadership | Trend & Culture Research
What You'll Get
- The opportunity to take ownership of the creative direction of growing consumer brands.
- Significant creative freedom and ownership.
- Opportunity to work across branding, fashion, lifestyle, social media, products, campaigns, and physical experiences.
- A fast-moving, young, creative work environment.
- Direct collaboration with the founders and core leadership team.
- The opportunity to build work that is seen and experienced by a young, digital-first audience.
Click on Apply to know more.
