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JOB ROLE: Creative Director (Brand Design) Refyne’s Brand Custodian
Location: Refyne HQ, Bengaluru (On-site) | Team: Marketing | Reports To: CMO
About Refyne
Refyne is building the financial infrastructure of Bharat's workforce.
What began as an earned wage access solution for India's largest employers has grown into a
full-spectrum financial platform spanning lending, insurance, savings and wealth. Refyne is
trusted by some of the country's most valuable companies to power the financial lives of their
people.
Today, Refyne has partnered with over 600+ top enterprises to bring fair, timely and responsible
financial services to more than 10 million employees across India, helping employers drive a
90%+ employee retention rate.
One platform. Every employer. Bharat's entire workforce.
As India's economy scales, Refyne is building the foundational layer that lets every employee,
across every workplace, access financial security with ease, convenience and dignity.
About the Role
We're looking for a Creative Director to own creative direction as a durable function at Refyne, a
high ownership category that spans brand identity, design systems, marketing creative and
communications across every entity and vertical under Refyne. You will be the custodian of "The
Institutional Builder", Refyne's core brand persona, ensuring it holds together whether it shows
up in an investor deck, an employer-facing landing page, a Townhall video or a state-government
partnership press release.
This is a builder's role. You'll set direction, but you'll also get into the work from reviewing decks
to briefing designers and making the call on what "on-brand" means when there's no precedent
yet.
How You'll Make an Impact
Brand and Creative Direction
● Own and evolve Refyne’s brand persona and the voice, tone and persona guide, ensuring
consistency across employer, employee and internal-facing communications.
● Maintain the brand architecture framework across Refyne Tech entities, including endorsement
conventions for all products, entities connected to the parent brand.
● Set and enforce visual identity standards including typography, layout, colour and design systems
across product, marketing (B2B and B2C) and investor-facing surfaces.
Marketing and Investor Creative
● Lead design and copy for high-stakes decks, including the investor or enterprise pitch deck,
drawing on best-in-class references.
● Direct campaign creative for all channels (digital, print and offline), for both employer-facing and
employee-facing audiences with a healthy mix of experimental and existing design playbook.
● Oversee video or internal branding creatives (e.g. company-wide product launch teasers) with end
to end review including script, storyboard and final cut.
Communications and Content
● Direct creative for government and policy-facing content, such as state salary-advance scheme
coverage, ensuring accuracy and institutional tone in both English and Hindi or any other relevant
regional language.
● Work with senior leaders on narrative-driving research (e.g. workforce financial stress and
productivity data, competitive PR analysis) and translate it into creative briefs for the team.
Team and Process
● Manage and mentor existing design team including Graphic Designer, Motion Designer, Copywriter
and others. Develop and implement hiring process for team expansion (if required).
● Create and maintain a reusable creative operating system such as templates, checklists and a
Gantt-style execution cadence, so creative output scales without diluting quality.
● Implement design automation systems for creatives for improved output efficiency.
● Build brand audit process along with maintaining all assets or creative inventory via a digital asset management.
What Makes You a Great Fit
● 12+ years in brand, creative direction or design leadership, ideally with exposure to fintech, B2B
SaaS or regulated industries moving toward institutional scale.
● A portfolio that shows range such as brand systems, campaign creative and investor/executive
communications.
● Strong editorial instinct, you can write and rewrite a headline yourself, not just brief someone else to.
● Experience building brand architecture for multi-entity or multi-brand organisations.
● Comfort working directly with founders and CEO in a fast-moving, ambiguity-heavy environment.
● Bonus: experience in Indian fintech, NBFC, insurance or wealth-tech, or familiarity with
employer-benefit or payroll-adjacent products.
What You'll Be Part Of
The Team: You'll join a high-performing marketing team that thrives on ownership and
collaboration, working closely across all functions including but not limited to Founder’s Office,
Sales, Customer Success, Product Growth, HR and others.
The Platform: You will own the brand and its assets’ experience for a platform already embedded
across 600+ organizations in India. Your goal is to ensure the essence of Refyne is maintained
with all stakeholders through all possible touchpoints.
Perks at Refyne
● Access your salary, on your terms. Use the Refyne app to withdraw your earned salary
whenever you need it.
● Comprehensive health coverage. Medical insurance for you and your loved ones, because
your wellbeing comes first.
● Meaningful ownership from day one. Work in a flat organization where your ideas are heard
and your contributions have real impact.
● Fuel for your best work. Enjoy complimentary breakfast, lunch and snacks at the office.
Why Join Refyne?
The companies driving India's growth understand that financially secure employees build
stronger organisations and stronger economies. Refyne exists at that intersection: a single,
trusted infrastructure that employers plug into and employees rely on, without friction or
fragmentation.
Our solution helps workers cleanly bypass predatory debt traps to build real financial resilience,
rather than simply pointing them toward financial products and stepping back. It's the financial
backbone behind India Inc, built with the same permanence and scale as the roads and utilities
that move the country forward.
That ambition is backed by results: Refyne is growing at a rapid 4x year-on-year pace, is already
profitable and ranks globally as the second-largest player by revenue in our space. The company
is also backed by $106 million from top global investors including Tiger Global, DST Global and
ICICI Bank. For employers, that means a partner with the credibility, scale and staying power to
be trusted at the infrastructure level. For employees, it means one platform that grows with every
stage of their financial life.
Click on Apply to know more.
