parentune.com
Website:
parentune.com
Job details:
Content IP Sales Lead
Brand Partnerships & Revenue Growth | Parentune
Role Summary
Parentune is India's #1 parenting platform. We're building a content IP revenue business — monetizing expert content, proprietary research, and branded thought partnerships with health brands, FMCG, and parenting platforms.
We need a Content IP Sales Lead who drives revenue by selling custom, high-touch content & partnerships — not standardized ad slots. You'll walk into brands and design tailored solutions, not pitch media kits. Your job: close deals, build pipeline, and own revenue targets.
Position Details
Location: Gurgaon or Mumbai (Full-time, office-based)
Reports To: Business Head / Co-founder
Key Metric: Revenue target
What You'll Own
- You own the revenue, the pipeline, and the client relationships. Full P&L accountability for content IP sales. This is a self-driven, numbers-focused role.
- Identify, pitch, and close custom content partnership deals — not standard ad placements. Examples: multi-month branded content series, proprietary research partnerships, expert collaborations, co-created resources, thought leadership programs.
- Prospect and build relationships with Brand Marketing & Partnerships teams (not media buyers). You'll be selling to CMOs, Content Heads, Brand Directors, and Marketing VPs.
- Understand client goals consultatively—brand authority, education, parent engagement, thought leadership—and design custom content solutions that deliver business outcomes.
- Build thought-through pitch decks and content strategies aligned with each client's business goals—not one-size-fits-all.
- Manage proposals, contracts, timelines, and invoicing end-to-end.
- Own your pipeline: prospecting, qualification, deal velocity, pipeline forecasting, and hitting revenue targets independently.
- Report weekly on pipeline, deal velocity, revenue progress, and conversion rates to leadership.
- Must-Have Experience (Non-Negotiable)
- 4–7 years selling custom content, branded content partnerships, or content IP (not standardized ad inventory). Examples:
- Publishing / Creator Economy: Selling custom syndication, licensing deals, or sponsored content series
- Digital Content Agencies / Studios: Selling content creation services, branded content programs, or custom storytelling
- B2B Content Platforms: Selling thought leadership, research partnerships, expert content programs
- EdTech / HealthTech / Consumer Apps: Selling content partnerships, expert collaborations, branded educational series
- Proven track record of closing custom, multi-month deals (not one-off placements). You should be able to walk through 3–5 deals from your last role: client name, deal scope (what content?), contract length, deal size, and how you designed a custom solution vs. a standard offering.
- Track record of hitting or exceeding revenue targets. You're comfortable owning a number and being accountable for it.
- Deep comfort selling to B2B brands, and agency partnerships—not just one channel. You pitch to Brand Managers, CMOs, Marketing Directors, and Partnerships teams.
- Ability to do 3–4 client meetings per day and manage a pipeline independently. You're a self-starter; you don't need hand-holding.
- Strong writing & presentation skills. You'll write custom proposals, pitch decks, and present strategy directly to client leadership.
Nice-to-Have (Preferred But Not Necessary)
Experience selling in health, wellness, parenting, or education categories.
Background selling to parenting platforms, health apps, or parent-focused brands (Pampers, Gsk, J&J etc.).
Experience closing high-ticket deals or multi-month content contracts.
Understanding of content performance metrics: engagement, conversion, attribution, ROI (not just CPM/CPC impressions).
About Parentune
Parentune is the #1 parenting platform in India. We connect parents, empower families through a trusted community, expert content, and brand partnerships.
We're monetizing our content, research, and community through custom partnerships with brands (health, FMCG, ed-tech, consumer durables) that want to build authority and drive engagement with parents.
Why This Role Matters
You'll own Parentune's content IP revenue business from the ground up. You won't inherit a team or a playbook. You'll work directly with leadership, close deals, shape how we package and sell content, and own the revenue streams that fund our platform.
If you've sold custom content partnerships before, want to own revenue targets, and want to scale at one of India's most engaged communities, this is your role.
Parentune | https://www.parentune.com
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