ETHICS GROUP OF COMPANIES
Website:
ethicsgroup.in
Job details:
The Mandate
Ethics Group of Companies is creating the position of Chief Marketing Officer.
This is a newly established role — the first group-level marketing mandate in the organisation's history.
We are a diversified Indian group operating across pharmaceutical supply chain, information technology, aviation, logistics, financial technology, cooperative commerce and travel management. Our businesses serve central and state government institutions, public sector undertakings, port and airport authorities, and enterprise clients. We have grown by winning complex mandates and delivering on them — and we have grown faster than our brand has.
That is the problem this role exists to solve.
What you will own
You will build the Group's marketing function from the ground up, and specifically:
(1) Brand architecture. Seven operating verticals currently go to market with inconsistent identity. You will decide — and then justify to the Board — whether Ethics is a branded house, a house of brands, or something in between, and execute that decision across every touchpoint.
(2) Brand recall as a measurable outcome. Recall among our institutional buyers, partners and prospective talent is below where our delivery record warrants. You will define the baseline, set the targets, and own the number.
(3) Institutional and government-facing communication. Marketing here is credibility engineering: capability documentation, thought leadership, sector positioning and reference-building — not campaign spend.
(5) Digital and content presence. Group and subsidiary web properties, LinkedIn, sector publications, and the content engine behind them.
(6) Talent brand. As we scale into new sectors, our ability to attract senior professionals depends directly on how the Group is perceived. You will own that perception.
(7) The function itself. Structure, headcount, agency roster, budget and governance. You are building the team, not inheriting one.
Who we are looking for
(1) Fifteen years or more in marketing, with meaningful time at head-of-function level.
(2) Demonstrated B2B and, ideally, B2G experience — public sector, infrastructure, healthcare, technology services or a comparable institutional environment.
(3) Experience marketing multiple businesses under one corporate umbrella, whether in a conglomerate, a platform company or a private equity portfolio.
(4) The judgement to distinguish between brand-building that moves institutional decisions and brand-building that only looks impressive internally.
(5) Comfort operating at board level and with founder-led decision-making.
(6) A track record of building, not maintaining.
(7) We are less interested in category pedigree than in whether you have solved this specific problem before: taking a business whose reputation lags its capability, and closing that gap.
What this role is not
It is not a communications or public relations seat. It is not a support function servicing sales request. It is a strategic mandate with a direct line to the Chairman & Managing Director, board visibility, and the authority to set group-wide standards.
Application instruction
Please send your CV and a short note, no more than 300 words, on the following:
“A business whose reputation you materially changed, and how you measured it.”
Applications to:
gurucharan.arora@ethicsgroup.in
Cc to: rashmi.dihingia@ethicsgroup.in
We read every note.
Conversations will be confidential.
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