Website:
cequire.com
Job details:
About the Opportunity:
We are hiring a Chief Marketing Officer (CMO) for one of the portfolio projects of Cequire Capital.
We are looking for an experienced Web3 marketing leader with a strong track record of working specifically with token-based projects. The ideal candidate should have hands-on experience in building token positioning, driving distribution, increasing market adoption, developing strategic relationships, and representing projects across major industry events.
This is a leadership role for someone who understands both the strategic and execution sides of taking a token project to market and building long-term visibility, credibility, community, and adoption.
Key Responsibilities
- Develop and execute the overall marketing and go-to-market strategy for the token project.
- Define and strengthen the project's token positioning, messaging, narrative, and market differentiation.
- Build strategies to increase token visibility, distribution, awareness, and adoption across relevant markets.
- Identify and develop partnerships with Web3 companies, exchanges, ecosystems, communities, KOLs, media, and other strategic stakeholders.
- Build and maintain strong relationships across the crypto, blockchain, investor, exchange, and Web3 ecosystem.
- Represent the project at major blockchain and crypto events, conferences, summits, and networking sessions.
- Participate in panel discussions, speaking engagements, interviews, and industry events to strengthen the project's market presence.
- Build an effective network of founders, investors, exchanges, market participants, communities, and industry leaders.
- Develop strategies to drive market adoption, user growth, community growth, and ecosystem expansion.
- Work closely with leadership, business development, product, community, PR, and partnership teams.
- Oversee digital marketing, community marketing, content, PR, influencer/KOL campaigns, events, partnerships, and brand communication.
- Define measurable marketing KPIs and continuously track campaign and business performance.
- Build and manage the marketing team, external agencies, consultants, and strategic partners where required.
Candidate Requirements
- 5–8 years of relevant professional experience, with significant experience working specifically on token projects.
- Proven experience in successfully marketing and positioning a cryptocurrency or blockchain token.
- Strong understanding of token positioning, token distribution, community growth, market adoption, and Web3 go-to-market strategies.
- Experience developing relationships with exchanges, KOLs, communities, media, investors, projects, and ecosystem partners.
- Strong professional network within the global Web3 and crypto industry.
- Previous experience representing projects at international conferences, networking events, and panel discussions.
- Strong understanding of crypto market trends, user behavior, narratives, communities, and ecosystem dynamics.
- Demonstrable experience delivering measurable marketing and growth KPIs.
- Excellent communication, leadership, negotiation, networking, and relationship-building skills.
- Ability to work directly with founders, senior management, investors, and external stakeholders.
- Comfortable working in a fast-paced and highly dynamic Web3 environment.
- Must be willing to work on-site in Dubai.
Preferred Profile:
We are particularly interested in candidates who have previously worked with established or high-growth token projects and can demonstrate measurable results in areas such as:
- Token awareness and positioning
- Community growth
- User acquisition
- Market adoption
- Exchange and ecosystem relationships
- Strategic partnerships
- KOL and influencer activation
- Event visibility
- Brand awareness
- Geographic market expansion
Who We Are Looking For
This role is best suited for someone who is already deeply connected within the Web3 ecosystem and understands how to take a token from positioning to distribution, visibility, adoption, and ecosystem growth.
We are looking for a CMO who can combine strategy, execution, networking, relationship building, public representation, and measurable growth to establish a strong market presence for the project.
Click on Apply to know more.