Website:
thevelvettails.com
Job details:
About The Velvet Tails
The Velvet Tails is a premium pet lifestyle brand built around one simple belief:
WHERE PAWS MEET PLUSH.
We are building a modern, premium Indian brand focused initially on dog accessories, including collars, leashes, harnesses, toys and other lifestyle essentials.
The brand is currently at an early-launch, pre-revenue stage. Our D2C e-commerce platform and product portfolio are already being built and launched, and we are now looking for the right entrepreneurial partner to help take the business from early stage to meaningful scale.
This is an opportunity to join the journey at the ground floor, before the brand establishes significant revenue traction.
The Opportunity
We are looking for a Chief Business Officer (CBO) – Investing Partner who wants to go beyond a conventional job and become a part of the entrepreneurial journey.
The selected candidate will invest approximately ₹15–20 Lakhs into the business in exchange for an agreed equity stake.
This is not a passive investment opportunity.
We are looking for someone who will work closely with the founders and take genuine ownership of the company's business growth, revenue generation, customer acquisition, e-commerce performance and strategic direction.
What You'll Own
As CBO, you will work directly with the founders and take ownership of:
- Developing and executing the overall business growth strategy
- Taking the brand from pre-revenue to sustainable revenue
- Driving D2C sales and online revenue growth
- Developing strategies for customer acquisition and retention
- Improving website conversion and overall e-commerce performance
- Driving growth across relevant online marketplaces
- Developing and executing digital growth strategies alongside the marketing team
- Identifying new online growth opportunities and revenue channels
- Building strategic brand collaborations and online partnerships
- Analysing sales, customer behaviour, CAC, ROAS, margins and other key business metrics
- Developing pricing and promotional strategies
- Creating scalable business processes as the company grows
- Helping build and lead the future business team
- Working closely with the founders on major business and strategic decisions
- Taking ownership of the company's growth numbers and commercial performance
What We're Looking For
We are looking for an entrepreneurial and commercially strong individual with:
- 5+ years of relevant experience in business, e-commerce, D2C, digital growth, business development, marketing or startups
- Strong understanding of D2C and online consumer businesses
- Proven ability to drive business growth
- Strong understanding of customer acquisition and digital growth
- Experience working with e-commerce platforms and/or online marketplaces
- Strong analytical and commercial thinking
- Excellent communication and negotiation skills
- Ability to identify opportunities and turn them into execution
- A hands-on, ownership-driven mindset
- Ability to work in a fast-moving startup environment
- Willingness to invest ₹15–20 Lakhs into the business
The Ideal Person
We are not simply looking for someone with a great corporate resume.
We are looking for someone who thinks like an entrepreneur.
Someone who:
- Wants to build rather than just manage
- Is comfortable taking calculated risks
- Can take ownership without waiting for instructions
- Understands that a pre-revenue startup requires hands-on execution
- Has strong commercial instincts
- Can look at numbers and make business decisions
- Wants meaningful equity and long-term wealth creation
- Is excited about India's rapidly growing pet-care and pet-lifestyle opportunity
- Wants to build something from the ground up
What We Offer
Equity Ownership
Your investment and contribution will translate into meaningful ownership in The Velvet Tails.
Leadership Position
You will join the leadership team as Chief Business Officer and work directly with the founders.
Real Ownership
You won't simply be responsible for a department. You will have a meaningful role in shaping the company's growth and future.
Entrepreneurial Freedom
You will have the freedom to build strategies, experiment, execute and create systems as we scale.
Ground-Floor Opportunity
You will be joining The Velvet Tails at its pre-revenue stage, giving you the opportunity to participate in building the business before significant revenue traction is established.
Remote Role
The position is fully remote, allowing you to work from anywhere in India while collaborating closely with the founders and team.
Long-Term Upside
The goal is to build The Velvet Tails into a strong, premium pet lifestyle brand with a significant presence in the Indian market and eventually beyond.
Investment
Expected Investment: ₹15–20 Lakhs
The investment will be made into the business against an agreed equity stake.
The final equity percentage, valuation, responsibilities and shareholder terms will be discussed transparently with shortlisted candidates.
Important Note
This is not a conventional salaried CBO position.
The Velvet Tails is currently an early-stage, pre-revenue business. Therefore, this opportunity involves both risk and significant potential upside.
We are specifically looking for an investing operating partner who wants to actively participate in building the company, take meaningful responsibility and share in its long-term success.
If you have the experience, entrepreneurial mindset and capital to help build a high-growth premium pet brand from the ground up, we would love to hear from you.
Apply and start a conversation directly with the founders.
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Click on Apply to know more.
