Eggfirst Advertising and Digital Marketing Agency
Website:
eggfirst.com
Job details:
Company Description Eggfirst is India’s leading semi-urban and rural specialist full-service advertising agency, with a strong focus on Tier 2/3 and rural markets. The agency combines creative storytelling with expertise in digital advertising, mainstream creative, and celebrity integration to help brands effectively connect with rural consumers. Since 2004, Eggfirst has delivered more than 2,700 brand campaigns by leveraging deep consumer insights, impactful creative ideas, and efficient media outreach. Through initiatives like the “Eggfirst Chalo Rural Conclave & Awards,” the agency actively contributes to the growth of rural India by uniting brands and businesses that serve Bharat. With successful collaborations with major celebrities and a credo of “As Good As Our Word,” Eggfirst positions itself as a trusted partner for brands targeting the rural market.
Role Description The Business Development Manager is a full-time, on-site role based in Mumbai. This role is responsible for identifying and developing new business opportunities in Tier 2/3 and rural markets, building strong relationships with prospective and existing clients, and driving revenue growth for the agency. Day-to-day tasks include prospecting and qualifying leads, preparing and delivering persuasive presentations and proposals, and collaborating with internal creative and digital teams to shape solutions that meet client objectives. The Business Development Manager will also monitor market trends, maintain a robust sales pipeline, negotiate contracts, and ensure smooth onboarding and retention of clients. Regular reporting on business development activities and performance to senior leadership is also expected.
Qualifications
- Strong business development and sales skills, including lead generation, client acquisition, and account management.
- Experience in advertising, digital marketing, or media services, with an understanding of campaign planning and brand communication.
- Ability to analyze market trends and consumer behavior, particularly in Tier 2/3 and rural markets of India.
- Excellent communication, presentation, and negotiation skills, with the ability to influence decision-makers.
- Proven ability to collaborate with cross-functional teams, including creative, strategy, and digital teams.
- Comfort with CRM tools, sales tracking, and basic data analysis to manage pipelines and report performance.
- Bachelor’s degree in Business, Marketing, Communications, or a related field; MBA or equivalent postgraduate qualification is an advantage.
- Prior experience in agency-side business development or client servicing is highly beneficial.
- Willingness to travel within India as needed to meet clients and explore new market opportunities.
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