Eggfirst Advertising and Digital Marketing Agency
Website:
eggfirst.com
Job details:
Company Description Eggfirst is India’s leading semi-urban and rural specialist full-service advertising agency, with deep expertise in Tier 2, Tier 3, and rural markets. The agency focuses on creative storytelling across digital advertising, mainstream creative, and celebrity integration to help brands connect meaningfully with “Bharat” consumers. Since 2004, Eggfirst has executed over 2,700 brand campaigns by combining insight-led consumer understanding, strong creativity, and thoughtful media outreach. Through initiatives like “Eggfirst Chalo Rural Conclave & Awards,” the agency actively contributes to the rural growth story by bringing together brands and businesses that serve Bharat. Known for collaborations with prominent celebrities and its credo “As Good As Our Word,” Eggfirst is a trusted partner for brands targeting semi-urban and rural India.
Role Description The Business Development Manager will be responsible for identifying and pursuing new business opportunities, with a focus on clients targeting Tier 2/3 and rural markets. This full-time, on-site role in Mumbai involves managing the entire business development cycle, including prospecting, client meetings, proposal creation, and contract negotiation. The person in this role will collaborate with internal creative, digital, and strategy teams to develop tailored pitches and integrated solutions that align with client objectives. Key responsibilities include building and maintaining long-term client relationships, tracking market trends, contributing to revenue growth, and representing Eggfirst at industry events and client presentations. The Business Development Manager will also maintain accurate sales pipelines and reports, ensuring timely follow-ups and consistent achievement of business targets.
Qualifications
- Proven experience in business development, account management, or sales within advertising, digital marketing, or related industries.
- Strong understanding of Tier 2/3 and rural markets in India, including consumer behavior and media consumption patterns.
- Excellent communication, presentation, and negotiation skills, with the ability to engage confidently with senior stakeholders.
- Ability to collaborate effectively with cross-functional teams (creative, digital, strategy, media) to craft compelling proposals.
- Demonstrated capability in lead generation, pipeline management, and meeting revenue or growth targets.
- Analytical mindset with proficiency in using CRM tools, sales reporting, and basic MS Office applications.
- Comfort with on-site client visits, travel within India as needed, and representing the agency at events or conferences.
- Bachelor’s degree in Business, Marketing, Communications, or a related field; an MBA or equivalent post-graduate qualification is an advantage.
- Prior experience working with brands targeting semi-urban or rural audiences is highly preferred.
- Self-motivated, organized, and proactive, with a commitment to
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