EventIron
Website:
eventiron.com
Job details:
Job Description
Business Development Executive – B2B / Pre-Sales
Company: EventIron India Private Limited
Location: Noida
Employment Type: Full-time
Experience: 1–3 Years
Industry: MarTech / SalesTech / Technology Services
About EventIron
EventIron is a growing MarTech and SalesTech services company helping businesses get more value from their technology, data, and digital operations.
We work across areas such as Marketing Operations, CRM & RevOps, Marketing Automation, Event Technology, Integrations & Migrations, Data & Analytics, and AI Operations.
Our work involves supporting businesses with the right combination of people, process, technology, and data to improve their marketing and sales operations.
About the Role
We are looking for a confident, proactive, and well-spoken Business Development Executive – B2B / pre-Sales to support our business growth initiatives.
This is a hands-on B2B business development role focused on identifying potential clients, researching decision-makers, generating leads, conducting outbound outreach, following up with prospects, qualifying initial interest, and scheduling meetings for the leadership team.
The ideal candidate should have 1–3 years of experience in B2B Business Development, Inside Sales, Lead Generation, Sales Development, or Pre-Sales, preferably within IT Services, SaaS, MarTech, Digital Marketing, Consulting, or other B2B services.
You should be comfortable communicating with prospects through LinkedIn, email, and calls, and should be able to represent EventIron professionally during initial conversations.
Key Responsibilities
1. Lead Generation & Prospect Research
- Identify companies and accounts that fit EventIron's target customer profile.
- Research companies, industries, decision-makers, and relevant business contacts.
- Build and maintain accurate prospect and target-account lists.
- Use LinkedIn, company websites, Sales Navigator, databases, and other relevant sources for prospect research.
- Identify relevant decision-makers such as Marketing, Sales, Revenue, Operations, and Technology leaders.
2. Outbound Sales & Prospect Outreach
- Conduct B2B outreach through LinkedIn, email, and calls.
- Create clear and personalized outreach messages based on the prospect and company.
- Introduce EventIron's services and generate initial interest.
- Follow up consistently with prospects across multiple touchpoints.
- Maintain professional communication throughout the prospecting process.
- Support outreach campaigns for both domestic and international markets.
3. Lead Qualification
- Understand a prospect's business, technology, and operational requirements at a basic level.
- Ask relevant initial qualification questions.
- Identify potential business opportunities and determine whether a prospect is relevant to EventIron's services.
- Share qualified opportunities with the leadership team.
- Maintain accurate information about prospect conversations, requirements, and next steps.
4. Meeting & Appointment Setting
- Schedule discovery calls and introductory meetings with qualified prospects.
- Coordinate calendars between prospects and EventIron's leadership team.
- Share relevant meeting details with prospects before the call.
- Send reminders and manage follow-ups.
- Ensure there is proper handover of prospect information before meetings.
5. Sales & Pre-Sales Support
- Work closely with the leadership team to understand EventIron's services and target markets.
- Prepare basic prospect/account summaries before meetings.
- Support proposal and follow-up activities when required.
- Assist in coordinating information required for early-stage sales conversations.
- Maintain follow-up with prospects after initial meetings as directed by the sales/leadership team.
6. CRM & Reporting
- Maintain accurate records of leads, prospects, communication, follow-ups, and meeting status.
- Update CRM, Excel, or Google Sheets regularly.
- Track outreach activities, responses, qualified leads, and meetings booked.
- Share regular updates on lead-generation and business development activities.
- Maintain a structured follow-up pipeline and ensure no relevant prospect is missed.
What We Are Looking For
We are looking for someone who:
- Has 1–3 years of B2B Business Development, Inside Sales, Lead Generation, SDR/BDR, or Pre-Sales experience.
- Has preferably worked in IT Services, SaaS, MarTech, Digital Marketing, Consulting, Technology Services, or another B2B services environment.
- Has excellent spoken and written English.
- Is confident communicating with business professionals and decision-makers.
- Is comfortable with cold calling, LinkedIn outreach, email outreach, and follow-ups.
- Can conduct basic prospect and account research independently.
- Understands the fundamentals of B2B lead generation and appointment setting.
- Can communicate the value of a service clearly and professionally.
- Is organized and comfortable maintaining lead trackers or CRM records.
- Is persistent, proactive, and comfortable working with measurable targets.
- Can work independently while coordinating closely with leadership and internal teams.
Preferred Skills
- LinkedIn Sales Navigator
- LinkedIn prospecting
- Email outreach tools
- CRM tools such as HubSpot, Salesforce, Zoho, etc.
- Excel / Google Sheets
- Lead generation and prospecting tools
- Basic understanding of SaaS, IT Services, MarTech, SalesTech, CRM, or digital marketing
- Experience working with international B2B prospects
Preferred Industry Experience
Candidates with experience in any of the following industries will be preferred:
- IT Services
- SaaS
- MarTech
- SalesTech
- Digital Marketing
- Marketing Services
- Technology Consulting
- Business Consulting
- CRM / Marketing Automation
- Event Technology
- B2B Technology Services
Target Markets
The role may involve prospecting across India and international markets, depending on business requirements.
Experience communicating with prospects from markets such as the US, UK, or other international markets will be an advantage.
Performance Expectations
The role will be measured through a combination of:
- Quality and volume of prospect research
- Consistent outbound outreach
- Qualified leads generated
- Prospect engagement and responses
- Discovery/introductory meetings booked
- Follow-up consistency
- Accuracy of CRM/lead-tracker updates
- Contribution to the overall sales pipeline
Education
- Bachelor's degree in any relevant discipline.
- Relevant sales/business development experience will be given significant consideration.
What You Will Gain
- Hands-on experience in B2B business development and pre-sales.
- Exposure to MarTech, SalesTech, CRM, marketing automation, AI, and digital operations.
- Opportunity to work closely with company leadership.
- Experience in prospecting and selling technology services.
- Exposure to domestic and international B2B markets.
- Opportunity to develop your career in Business Development, Sales, Pre-Sales, and Client Engagement.
Why Join EventIron?
If you enjoy finding prospects, starting conversations, building relationships, following up, and creating new business opportunities, this role will give you the opportunity to build those skills in a growing technology services environment.
You will work closely with leadership and gain practical exposure to how B2B technology services are positioned, presented, and taken to market.
Click on Apply to know more.
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