ePayLater
Website:
epaylater.in
Job details:
Job Summary
We are seeking an experienced and dynamic Business Development Manager to join our fast-paced team in the FMCG/Fintech industry in India. As a Business Development Manager, you will be responsible for developing and executing marketing strategies to drive growth and maximize brand visibility through various channels. Your role will involve collaborating with internal teams, building strong relationships with channel partners, and implementing effective marketing initiatives.
Responsibilities
- Develop and execute channel marketing strategies aligned with overall business objectives to drive brand awareness and sales growth.
- Identify and onboard strategic brands, eB2B, cash and carry partners. Also, develop strategies to onboard distributors, retailers, and other relevant stakeholders, to expand the market reach.
- Build strong relationships with existing partners, to ensure organizational goals are achieved by conducting regular meetings, and provide the necessary support.
- Conduct market research and analyze consumer insights, competitor activities, and industry trends to identify opportunities and recommend actionable strategies
- Collaborate with cross-functional teams to develop marketing plans, campaigns, and promotions to support channel partners and achieve sales targets.
- Create and deliver channel-specific marketing materials, including product collateral, sales presentations, and training materials, to support channel partners in effectively promoting our products/services.
- Monitor and evaluate channel marketing performance, including ROI analysis, sales data, and market share, and provide insights and recommendations for optimization.
- Stay up-to-date with industry trends, market dynamics, and regulatory changes that may impact channel marketing strategies.
- Collaborate with internal stakeholders to develop innovative marketing programs, incentives, and loyalty initiatives to drive channel partner engagement and performance.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- High level of enthusiasm, self-motivation, and a results-driven mindset.
- Proven experience of 5 years preferably in the FMCG, Retail, Telecom, eB2B, or Fintech industry in India.
- Excellent strategic thinking and analytical skills, with the ability to translate insights into actionable marketing plans.
- Exceptional communication and presentation skills to effectively engage and influence internal teams and external stakeholders.
- Strong project management skills, with the ability to manage multiple initiatives and deliver results within deadlines.
Join our team and take on this exciting opportunity to shape and optimize our channel marketing efforts in the FMCG/Fintech sector in India. Apply now and be part of our journey towards driving growth, fostering strategic partnerships, and making a significant impact in the market.
Click on Apply to know more.
