VimiMagic
Website:
vimimagic.in
Job details:
Company Description
Vimi Magic is a full-service creative and marketing agency specializing in digital marketing, branding, event management, celebrity management, and website development. Since 2022, we have partnered with businesses to strengthen brands, build meaningful audience connections, and drive measurable growth through innovative strategies.
Our expertise includes performance marketing, SEO, social media marketing, Google Ads, Meta Ads, brand positioning, website design and development, event planning, brand activations, and celebrity & influencer management. At Vimi Magic, we combine creativity, strategy, and execution to deliver impactful campaigns and memorable brand experiences.
Role Description
Vimi Magic is looking for a Brand Strategist with a minimum of 2 years of experience to join our team in Chennai. This is a full-time, on-site role responsible for developing and executing brand strategies that help clients build strong, consistent, and impactful brand identities.
The Brand Strategist will conduct market and audience research, identify consumer insights, develop brand positioning, create messaging frameworks, and guide visual and communication strategies. The role requires close collaboration with creative, digital marketing, and account management teams to ensure brand consistency across campaigns, websites, events, and social media platforms.
The ideal candidate will prepare strategic presentations, brand guidelines, campaign proposals, and participate in client meetings to present recommendations, gather feedback, and refine brand strategies. Continuous monitoring of market trends, competitor activities, and consumer behavior is essential to keep client brands relevant and competitive.
Qualifications
- Minimum 2 years of experience in Brand Strategy, Branding, or Brand Management, preferably in a creative, digital marketing, or advertising agency.
- Strong expertise in Brand Strategy and Brand Positioning to create distinctive and competitive brand identities.
- Experience in Brand Development and Brand Management, ensuring consistency across all marketing channels and customer touchpoints.
- Excellent communication, presentation, and storytelling skills.
- Ability to conduct market research, analyze consumer insights, and translate data into actionable brand strategies.
- Experience collaborating with designers, content creators, digital marketers, and client servicing teams.
- Strong problem-solving, analytical, and strategic thinking abilities.
- Ability to manage multiple projects in a fast-paced agency environment.
- Bachelor's degree in Marketing, Branding, Communications, Business Administration, or a related field.
- Familiarity with digital marketing, social media platforms, performance marketing, and current branding trends is an added advantage.
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