Saaki Argus and Averil Consulting
Website:
saaconsulting.co.in
Company:
https://www.linkedin.com/company/saaki-and-argus
Seniority: Mid-Senior level
Industries: Food and Beverage Manufacturing, Food and Beverage Retail, and Wholesale Food and Beverage
Job details:
Key Responsibilities:
1. Brand Strategy & Growth Management:-
• Develop and execute annual and long-term brand strategies aligned with business objectives.
• Define brand positioning, architecture, and communication strategy to strengthen brand equity.
• Identify growth opportunities through market expansion, portfolio optimization, and innovation.
• Monitor competitor activities, category trends, and consumer behavior to drive strategic decisions.
2. Product & Innovation Management:-
• Lead new product development (NPD), renovations, and line extensions based on consumer insights.
• Manage product lifecycle including launch planning, performance tracking, and optimization.
• Work closely with R&D, packaging, procurement, and supply teams to deliver successful launches.
• Ensure innovation pipeline supports category growth targets.
3. Marketing & Communication Execution:-
• Plan and execute integrated 360° marketing campaigns across TV, digital, social media, retail, and e-commerce platforms.
• Oversee creative development, media strategy, and agency management.
• Ensure consistent brand messaging across all consumer touchpoints.
Click on Apply to know more.