Three Fourth Solutions
Website:
threefourth.in
Company:
https://www.linkedin.com/company/three-fourth-solutions
Seniority: Mid-Senior level
Industries: Marketing Services
Job details:
We are looking for a creative and analytical Brand Strategist who can develop strong brand strategies, translate business objectives into actionable communication plans, and help brands build a distinctive presence across digital platforms.
The ideal candidate should have a strong understanding of brand positioning, consumer behaviour, market trends, campaign strategy, content direction, and digital marketing. You will work closely with the creative, social media, performance marketing, and account management teams to develop impactful brand solutions for clients.
Key Responsibilities
- Develop comprehensive brand strategies based on client objectives, target audiences, market trends, and competitive analysis.
- Understand client businesses, products, services, audiences, and key challenges to identify strategic opportunities.
- Develop brand positioning, communication pillars, messaging frameworks, and brand narratives.
- Conduct competitor, market, audience, and industry research to generate actionable insights.
- Translate research and insights into creative and communication strategies.
- Develop strategic direction for social media campaigns, digital campaigns, launches, and brand initiatives.
- Create campaign concepts and strategic briefs for creative and content teams.
- Work closely with designers, copywriters, social media managers, performance marketers, and account managers to ensure strategic consistency.
- Prepare creative briefs, campaign briefs, strategy decks, presentations, and client proposals.
- Analyse existing brand communication and identify areas for improvement.
- Stay updated with emerging consumer trends, digital platforms, cultural trends, and competitor activities.
- Participate in client meetings and present strategic recommendations in a clear and convincing manner.
- Use campaign performance and audience insights to refine future brand and communication strategies.
- Ensure that all brand communication remains consistent with the overall brand positioning and objectives.
Required Skills
- Strong understanding of Brand Strategy and Brand Positioning.
- Good knowledge of Digital Marketing and Social Media.
- Strong research and analytical skills
- Ability to develop compelling brand narratives and communication strategies.
- Strong presentation and communication skills.
- Ability to create clear and actionable creative briefs.
- Strong conceptual and strategic thinking.
- Ability to analyse competitors and identify market opportunities.
- Good understanding of campaign planning and digital content.
- Ability to work collaboratively with creative and marketing teams.
- Proficiency in PowerPoint/Google Slides and other presentation tools.
Preferred Qualifications
- Bachelor's or Master's degree in Marketing, Advertising, Communications, Business, or a related field.
- Prior experience working in a digital marketing agency, creative agency, advertising agency, or branding agency is preferred.
- Experience handling multiple brands or clients simultaneously will be an advantage.
To know more about us visit : https://threefourth.in/
Note: Candidates with Brand Strategist experience, currently residing in Kolkata or nearby areas, will only be shortlisted & contacted.
Click on Apply to know more.