tipple works co.
Website:
tippleworks.com
Company:
https://www.linkedin.com/company/tippleworksco
Seniority: Mid-Senior level
Industries: Marketing Services
Job details:
Brand Marketing Manager
TWC | Full-time, In-office | DN Nagar, Andheri West, Mumbai
About Us
Tipple Works Co. is a 360-degree, creative-first marketing agency specializing in lifestyle brands, alco-bev, hospitality, and F&B. We partner with brands to build sharp, effective marketing programs — from category strategy to on-ground execution. We're looking for a Brand Marketing Manager to be the connective tissue between strategy and delivery across our client accounts.
The Role
We're hiring a marketing generalist who can think in strategy and operate in execution. You won't be running every channel yourself — we have specialist teams for that — but you'll own the overall marketing plan for your accounts, direct those teams, and make sure everything ladders up to the client's business goals.
This is a high-ownership role suited to someone who's spent 3-4 years getting hands-on across multiple marketing disciplines and is ready to move into orchestrating them.
What You'll Do
- Own end-to-end marketing strategy and planning for assigned client accounts, translating business objectives into actionable marketing plans
- Lead and coordinate cross-functional specialist teams (social, performance, influencer, web, e-commerce) to execute against the plan
- Manage product launch marketing from planning through execution — timelines, channel mix, messaging, and post-launch review
- Guide social media strategy and content direction, ensuring brand consistency across platforms
- Oversee performance marketing efforts, reviewing campaign performance and directing optimization priorities with the performance team
- Shape influencer marketing strategy — identifying the right partnerships, formats, and campaigns to drive brand and revenue goals
- Provide direction on website management and updates in coordination with design/dev teams
- Bring e-commerce fluency to strategy — understanding funnels, conversion levers, and platform-specific nuances (Shopify, Amazon, etc.)
- Identify and drive brand partnerships and collaborations — co-branded campaigns, product collabs, and strategic tie-ups that extend reach and relevance for clients
- Act as a key point of contact for client account management — running meetings, reporting on progress, and managing expectations
- Synthesize data across channels (paid, organic, CRM, e-commerce) into clear insights and recommendations
- Prepare and present strategy documents, proposals, and performance reports to clients and internal stakeholders
What We're Looking For
- 3-4 years of experience in marketing, with exposure across most of: product launches, social media, performance marketing, influencer marketing, brand partnerships/collabs, website management, e-commerce, and account management
- Proven ability to manage or coordinate teams/specialists, even if not in a formal people-management role before
- Strong strategic thinking — able to move from data and insights to a clear plan of action
- Excellent client-facing communication skills; comfortable presenting strategy and reporting on results
- Solid understanding of marketing analytics and comfort working with performance data across channels
- Highly organized, with the ability to manage multiple accounts/projects simultaneously
- A generalist mindset — genuinely curious across disciplines rather than deep in just one
Nice to Have
- Experience working agency-side, managing multiple client accounts
- Familiarity with tools like Meta Business Suite, Google Ads/Analytics, Shopify, CRM platforms
- Prior experience with lifestyle, alco-bev, hospitality, or F&B brands
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*To apply, send your resume and a short note on a marketing project you're proud of to Srishti.bhatia@tippleworks.com.*
Click on Apply to know more.
