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About the job
Organic Brand Growth Lead - Social Media, Community & Customer Experience
About Camia
Camia is built on a simple biological truth: no two bodies are the same.
We create care that works with the body — not against it.
We don’t correct.
We don’t standardise.
We respect individuality.
“There is no one else like you.”
Role Overview
We’re looking for an Organic Lead who understands that digital/social media is not distribution — it’s relationship building.
You will be responsible for shaping Camia’s organic presence across platforms and building a thoughtful, engaged, intelligent community around the brand.
This is not meme marketing.
This is philosophy-led growth.
Key Responsibilities
- Own and execute Camia’s organic social strategy (Instagram, LinkedIn, YouTube, emerging platforms)
- Build and nurture community conversations aligned with brand philosophy
- Drive meaningful engagement (not vanity metrics)
- Influencer and UGC Content management
- management of innovative formats like Podcast, webinar, exclusive content with experts in personal care
- Develop content calendars rooted in brand thinking
- Manage comments, DMs, and customer conversations with empathy
- Translate product science into simple, human language
- Identify and collaborate with aligned creators (not trend-chasers)
- Track organic KPIs and community health metrics
What We’re Looking For
- 4–7 years in organic social / community roles (D2C preferred)
- Strong understanding of storytelling + brand voice
- Experience scaling organic growth without aggressive tactics
- Ability to think long-term brand, not short-term spikes
- High emotional intelligence
- Deep understanding of Instagram ecosystem
- Bonus: experience in personal care / wellness / biology-led brands
What This Is Not
- Not trend-hopping
- Not discount-pushing
- Not influencer spam
- Not engagement pods
What You’ll Build
A community that feels seen.
A brand voice that feels intelligent.
A system that respects individuality.
The job location is onsite fulltime in Vashi, and it's a 5 days/week job profile.
This job has upper limit of 8L/annum budget so candidates with higher budget expectations pls excuse
Write me a detailed note on how you would like to grow brand in next 24 months positioning as premium natural brand and send to falgun@plugnplayglobal.com and based on that we can connect and discuss.
Click on Apply to know more.
