Envizon- B2B Marketing and Fractional CMO Services
Website:
fractionalcmo.com
Company:
https://www.linkedin.com/company/envizon-marketing
Seniority: Mid-Senior level
Industries: Marketing Services
Job details:
Role Description The B2B Growth Marketing Lead at Envizon – B2B Marketing and Fractional CMO Services is responsible for planning, executing, and optimizing data-driven marketing initiatives that drive pipeline growth and revenue for B2B clients. This is a full-time remote role focused on developing and managing multi-channel campaigns, including content, email, paid media, and account-based marketing. Day-to-day responsibilities include defining growth strategies, setting and tracking KPIs, overseeing campaign execution, and continuously testing and iterating to improve performance. The role collaborates closely with sales, client success, and leadership to ensure alignment between marketing activities and business objectives, and to present clear performance reports and insights. The B2B Growth Marketing Lead also mentors team members, manages agency or vendor relationships, and contributes to thought leadership that elevates Envizon’s brand and services.
Must Haves
You're a fit if you:
→ Have 5+ years in B2B / startup marketing, and have built pipeline yourself
→ Are strategic and hands-on. You write the plan and ship the campaign
→ Can grow pipeline with limited resources, where creativity beats budget
→ Live in the data. Trackers, monthly and quarterly plan vs achieved, and the "why" behind both
→ Own at least two channels at expert level. Paid, SEO, LinkedIn, lifecycle, your pick
This probably isn't for you if you've moved past doing the work yourself.
Qualifications
- Demonstrated expertise in B2B growth marketing strategy, including pipeline generation, funnel optimization, and demand generation.
- Strong skills in digital marketing channels such as email, paid search, paid social, marketing automation, and analytics tools.
- Experience designing and executing integrated campaigns, including content, nurture programs, and account-based marketing.
- Proficiency in data analysis, reporting, and performance measurement, with the ability to translate insights into clear actions.
- Background in content development and messaging tailored to B2B audiences and complex buying cycles.
- Ability to collaborate effectively with sales and cross-functional teams, ensuring tight alignment on goals and execution.
- Proven experience in a growth-focused marketing leadership or senior individual contributor role within B2B settings.
- Comfort working in a remote environment, with strong self-management, communication, and organizational skills.
- Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo) is highly beneficial.
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