Linx INC
Website:
lakelinx.com
Company:
https://www.linkedin.com/company/linxap
Seniority: Mid-Senior level
Industries: IT Services and IT Consulting
Job details:
Growth Marketing Lead – B2B / Global Workforce Solutions
Company: Linx
Location: India / Remote
Employment Type: Full-Time
Function: Marketing / Growth
About Linx
Linx helps companies build, hire and manage global workforces across 160+ countries.
We bring together workforce strategy, talent acquisition, Employer of Record (EOR), global payroll and compliance to help organizations expand internationally without managing multiple vendors.
We are looking for a highly hands-on Growth Marketing Lead who can help us build the Linx brand, generate demand and turn marketing activity into real business opportunities.
The Role
This is a builder role.
We are not looking for someone whose primary experience is managing agencies, coordinating vendors or creating marketing strategies for other people to execute.
You will be expected to personally take marketing from idea → creation → execution → measurement.
That means you should be comfortable writing the copy, creating the graphic, editing the video, building the campaign, publishing the content and analyzing the results yourself.
You’ll work closely with Linx leadership and sales to build a marketing engine focused on brand visibility, qualified conversations, opportunities and pipeline.
What You’ll Own
Content & LinkedIn
* Own Linx’s LinkedIn presence and content calendar
* Write compelling B2B posts and thought-leadership content
* Turn business ideas, customer stories and market developments into engaging content
* Create graphics and carousels using Canva or similar tools
* Publish and optimize content based on performance
* Help develop executive/founder-led content
* Grow engagement with our target audience — not simply follower counts
Video
* Create and edit short-form marketing videos
* Turn interviews, conversations, product demonstrations and thought leadership into social content
* Add captions, hooks, transitions and graphics
* Work comfortably with tools such as CapCut, Canva or similar platforms
You do not need to be a professional filmmaker.
But you must be able to produce strong, polished B2B video content without depending on a separate video-editing team.
Demand Generation
* Develop and execute campaigns targeting our ideal customers
* Build account-based marketing campaigns
* Create campaign messaging and creative assets
* Develop landing pages and conversion journeys
* Run email and lead-nurture campaigns
* Support outbound sales campaigns with messaging, content and account-specific assets
* Test new channels and continuously optimize based on results
Paid Marketing
* Build and manage LinkedIn and other relevant paid campaigns
* Develop audiences and targeting
* Create campaign copy and creative
* Monitor performance and optimize campaigns
* Understand CAC, CPL, conversion rates and pipeline contribution
Website, SEO & AI Search
* Write and optimize website content
* Conduct keyword and competitor research
* Improve on-page SEO
* Develop blogs, landing pages and pillar content
* Work with Google Search Console and analytics tools
* Help position Linx for visibility across traditional search and AI-powered discovery
Sales Enablement
Work closely with sales to create:
* Case studies
* One-pagers
* Presentations
* Email campaigns
* Customer success stories
* Competitive positioning
* Industry-specific messaging
* Account-based sales collateral
Marketing and sales should operate as one revenue engine.
AI-First Marketing
We expect AI to be part of your everyday workflow.
You should be comfortable using AI to accelerate:
* Research
* Content development
* Design
* Video production
* Campaign creation
* SEO
* Competitive analysis
* Personalization
* Marketing automation
We are looking for someone who understands how to use AI to allow one talented marketer to accomplish what previously required a much larger team.
What We’re Looking For
* 4–7+ years of B2B growth or digital marketing experience
* Excellent writing and storytelling ability
* Strong understanding of LinkedIn marketing
* Ability to personally create professional graphics and marketing assets
* Ability to personally edit short-form video
* Experience with demand generation
* Working knowledge of paid advertising
* Practical SEO knowledge
* Experience with email marketing and marketing automation
* Comfortable working with CRM and analytics platforms
* Strong understanding of conversion and funnel metrics
* Highly proficient with modern AI tools
* Comfortable working in a fast-moving entrepreneurial environment
Experience in HRTech, SaaS, staffing, RPO, EOR, payroll, professional services or B2B technology is highly desirable.
This Role Is NOT for You If…
You need a content writer to write every post.
You need a designer to create every graphic.
You need a video editor for every piece of video content.
You need an agency to launch and optimize campaigns.
You primarily want to manage marketing rather than do marketing.
We absolutely value strategy.
But at Linx, the person developing the strategy must also be capable of executing it.
What Success Looks Like
We don’t measure marketing success primarily by impressions, followers or likes.
We care about:
The right people seeing Linx.
Qualified conversations being created.
Meetings generated.
Opportunities created.
Pipeline influenced.
Revenue generated.
You should be able to connect your marketing activity to measurable business outcomes.
Your First 90 Days
We expect you to quickly understand Linx, our customers and our market and begin executing.
By the end of your first 90 days, we want to see a repeatable content engine, stronger digital presence, active demand-generation campaigns, improved sales enablement and clear visibility into which marketing activities are generating qualified opportunities.
How to Apply
Please send us your resume — but your portfolio matters more.
Show us what you’ve personally created.
Send examples of:
* LinkedIn content you’ve written
* Graphics you’ve designed
* Videos you’ve edited
* Campaigns you’ve launched
* Landing pages you’ve created
* SEO work you’ve executed
And most importantly:
Tell us what business results your work generated.
If you’re a builder who happens to be a marketer, we’d like to meet you.
Click on Apply to know more.