Cureveda
Website:
cureveda.com
Job details:
Company Description Cureveda brings together modern research in dietary supplements and the traditional wisdom of Ayurveda to offer scientifically informed, herbal-based formulations. Backed by Baidyanath, pioneers in herbal formulations since 1917, Cureveda builds on a legacy of trust and deep expertise in natural health solutions. The brand focuses on comprehensive wellness, addressing digestive health, bone and joint care, arthritis, hair and skin health, sexual wellness, immunity, urinary and kidney health, and liver support. Team members contribute to a mission of helping individuals achieve balance in body, mind, and soul through safe, effective, and accessible wellness products.
Role Description The Brand Executive is a full-time, on-site role based in Nagpur. This role is responsible for executing brand strategies, supporting brand campaigns, and ensuring consistent brand positioning across all consumer touchpoints. Daily tasks include assets planning, analyzing market and competitor data, and contributing to communication plans and promotional activities. The Brand Executive helps manage brand assets, supports packaging and visual identity initiatives, and assists in monitoring brand performance metrics. The role involves close collaboration with cross-functional teams to strengthen brand awareness and drive customer engagement in alignment with Cureveda’s wellness-focused mission.
Qualifications
- Candidates should possess skills in Brand Strategy and Brand Management to support brand positioning, portfolio management, and long-term brand growth.
- Candidates should possess skills in Brand Marketing and Communication to develop effective campaigns, messaging, and customer engagement initiatives.
- Candidates should possess skills in Market Research to analyze consumer behavior, track competitors, and generate insights for brand decisions.
- Relevant qualifications such as a bachelor’s degree in Marketing, Business, Communications, or a related field are beneficial.
- Additional beneficial skills include proficiency in basic marketing analytics, familiarity with D2C market, FMCG or wellness brands, strong organizational skills, and the ability to collaborate with diverse teams.
- Comfort working in an on-site environment in Nagpur, with the ability to manage multiple projects and deadlines effectively.
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