Website:
aceknitwear.com
Job details:
Company Description Ace Knitwear is a knitwear business founded and operated by seasoned textile industry professionals with a combined experience of over 60 years. The company specializes in high-quality knitwear made from carefully selected materials that balance durability, comfort, and contemporary style. Products are designed to meet the expectations of customers who value both aesthetics and everyday wearability. Ace Knitwear focuses on consistent quality, innovation in design, and long-term relationships with partners and customers, offering an environment where team members can learn from industry experts and contribute to a growing brand. Compant is planning to expand in domestic as well as export markets. Online sales via e-commerce platforms is also a part of the job.
Role Description The Brand Manager role at Ace Knitwear is a full-time, on-site position based in Ahmedabad. This role is responsible for developing and executing brand strategies that strengthen market presence and customer loyalty, including planning campaigns, managing brand guidelines, and overseeing visual and verbal identity across all channels. Day-to-day tasks include coordinating with design, sales, and production teams to ensure brand consistency, analyzing market and consumer insights, and monitoring performance of brand initiatives. The Brand Manager will also oversee content for marketing materials, support retail and online promotions, manage relationships with external agencies or partners, and identify opportunities for brand growth in existing and new markets. The role involves regular reporting on brand performance and collaborating with leadership to refine positioning and long-term brand plans.
Qualifications
- Brand management and marketing strategy skills, including experience in developing and executing brand plans and campaigns.
- Market research and consumer insight skills to analyze trends, competitor activity, and customer preferences.
- Strong communication, storytelling, and copywriting skills for consistent brand messaging across channels.
- Ability to collaborate with cross-functional teams (design, sales, production) and manage external agencies or partners.
- Analytical skills for reviewing campaign performance, budgeting, and reporting ROI on brand initiatives.
- Prior experience in apparel, textiles, or fashion brands is highly beneficial.
- Bachelor’s degree in Marketing, Business, Fashion Management, or a related field, or equivalent practical experience.
- Demonstrated ability to work on-site in Ahmedabad, manage multiple projects, and meet deadlines in a fast-paced environment.
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