Website:
sashr.co.in
Job details:
Company Description . Our client is a leading dairy and ice cream company with a strong legacy and presence across 12 states. With a portfolio of 200+ products and over 500,000 litres of milk processed daily, the company is focused on expanding its footprint, strengthening its brands, and accelerating growth through increased investments in marketing and distribution.
Role Description We are looking for an experienced and execution-driven Brand Manager to lead marketing initiatives across media, consumer activations, retail visibility, digital campaigns, and brand promotions. The role requires close collaboration with the CMO, sales teams, agencies, and vendors to strengthen brand presence and drive business growth.
Responsibilities:
- Brand and Media Execution - Plan and execute marketing campaigns across TV, digital, print, radio, outdoor, and social media platforms.
- Outdoor Branding and Retail Visibility-Manage outdoor advertising initiatives such as hoardings, transit media, wall paintings, and retail branding.
- Consumer Activation- Execute on-ground marketing activities including retail activations, sampling campaigns, seasonal promotions, and consumer engagement programs.
- Digital Marketing Support- Coordinate with digital agencies for social media campaigns, content planning, online promotions, and Q-commerce visibility.
- Budget and Campaign Governance- Monitor marketing spends, campaign budgets, approvals, and reporting. • Maintain proper documentation and ensure adherence to marketing processes
Qualifications
- Strong skills in brand strategy, positioning, and portfolio management within the FMCG sector.
- Minimum 10 years experience in the Brand Management field for the FMCG sector.
- Strong understanding of media planning, retail visibility, consumer activations, and brand execution.
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